Cheil Worldwide launches global retail specialist vertical, Cheil Retail: Cheil Worldwide is consolidating its entire global retail resource under a single banner. Called Cheil Retail, the new unit will be led by Simon Hathaway as Global Chief Retail Officer. Hathaway, who joined Cheil in 2012, will head a team of 1,500 people across 52 offices in 43 markets.
Rajnigandha redefines success as that which can be emulated: Conceptualised by McCann India, this campaign is not about achieving success in the conventional sense, but about success that inspires the world to emulate you.
Mother Dairy turns spotlight on #HeroNextDoor: Milk and milk products major Mother Dairy gave civilians a chance to get familiar with the heroes of our country through a digital campaign #HeroNextDoor. The campaign, launched on Republic Day, is a testament to the fact that close to 800 Mother Dairy milk booths in Delhi and NCR are run by ex-military officers.
Murugappa Group launches new corporate brand campaign: The theme of the campaign in English is ‘Together, let’s prosper’ and in Hindi it is ‘Jud Kar Badhein,’ rooted in the prevailing mood of progress. The objective is to move the brand to the next level and progress from recognition to connect.
Britannia Good Day brings smiles across miles: Good Day by leveraging on their tie-up with the 61st Filmfare Awards 2016. The task at hand was to bring alive the brand’s tagline “It’s a Smile that makes a Good Day” through an impactful on-ground activation.
BARC India launches its mobile app: The BARC India Mobile App has been launched in two versions: BARC India BMW Subscriber and Non-Subscriber. Created by Grey Global Group, the app will provide easy access to Channel/Programme Viewership data by Genres, thus easing the way TV viewership data is consumed.
Viacom 18 launches MTV Kickstart with #StartUpIndia: Viacom18 has joined hands with #StartUpIndia, an initiative of the Department of Industrial Policy and Promotion (DIPP) to launch MTV Kickstart – one of India’s largest outreach program for young entrepreneurs in a bid to woo bright young minds brimming with exciting ideas.
Vidooly acquires iCouchApp for an undisclosed amount: Vidooly, the Delhi based YouTube analytics and marketing company, has acquired the video discovery platform iCouchApp for an undisclosed amount. As a part of the deal, Vidooly will acquire all of iCouchApp’s assets and intellectual property including the tech that powers mobile apps of Zee TV and History TV18.