OMO tells Australians, ‘Dirt is good’ in new campaign: OMO, Australia’s laundry detergent brand, with its Dirt is Good mission, has ignited the ‘real play’ social debate via The Real Play Experiment; an online video created by J. Walter Thompson which highlights the benefits of letting kids play freely and experience life to better prepare them for the future.
Medium is the latest casualty of the Great Firewall of China: Despite pursuing an aggressive expansion strategy, blogging platform Medium just took a hit overseas.The service is now reportedly blocked in China, where a powerful firewall has already censored the likes of Facebook, Twitter, WordPress, and Google’s Blogger.
Twitter ignores China ban to target ad dollars with new exec appointment: Twitter isn’t going to let a paltry ban on its platform stop it from chasing down lucrative advertising revenue in China. The microblogging network’s CEO, Jack Dorsey, has made official the appointment of a greater China managing director, a key executive position within the company. Hong Kong-based tech industry veteran Kathy Chen has been assigned the role, which in her words will see her “create more value for Chinese enterprises, creators, partners, and developers.”
Verizon Tops Pack of Suitors Chasing Yahoo: Verizon Communications Inc.’s pursuit of Yahoo Inc. received a boost as several prominent suitors opted not to make offers for the beleaguered Internet company.
Record Store Day in Soho: Record Store Day in Soho, London, has been given a boost this year with the creation of posters celebrating music on vinyl records. Founded in Baltimore in 2007, Record Store Day now celebrates the culture of the independently owned record store across the world on the third Saturday of April each year.
Facebook wants to make the News Feed your go-to source for news: Your Facebook feed is about to get a whole lot more news-focused, if these screenshots are anything to go by. It seems as though Facebook is testing a revised News Feed that could be its biggest change since the social media service was first launched. A screenshot from Twitter user @tomcritchlow shows the mobile layout for the changes, highlighting news topics at the bottom of the screen, including World & U.S., Sports, and Food. Presumably, the default section is the News Feed we know and love today.
The Washington Post made a recipe video for making a typical recipe video: Recipe videos have all the ingredients that make them ripe for mockery. Made popular by digital publishers BuzzFeed and Tastemade, recipe videos have becomes so ubiquitous that they’ve already got their own paint-by-numbers, well, recipe. Part of the reason that they’re flooding your Facebook feeds is that they’re simple (and cheap) to make and easy to replicate. Enter the Washington Post, which has made its own meta recipe video.
How Johnston Press built its i newspaper site from scratch with an eye toward native: Johnston Press may have launched the online destination for its newly acquired i newspaper only yesterday, but the designing of it began well before the £24 million ($34 million) deal was even signed in February.