How Art404 turned Instagram into a massive, pop culture mural: From a Netflix and chill-themed Airbnb pad to a Lana Del Rey song-title generator, Art404 puts out projects that are topical, powerful, and often hilarious. The New York-based startup (“artup”?) consists of four full-time members and a few outside collaborators who code, design, perform, and draw across various media. Micah Milner is the group’s graphic designer, responsible for the stunning @micahnotfound Instagram account.
Samsung Olympics Anthem: Samsung has launched “The Anthem”, an inspiring Rio Olympics commercial combining segments of national anthems from several countries to form one anthem brought to life by athletes and fans across the globe. The Samsung Olympics Anthem opens with a young girl from Australia singing a line of “Fatshe leno la rona”, the Botswana national anthem, into a Samsung Galaxy S7edge. Throughout the ad, the Samsung Galaxy smartphone travels to all corners of the world, capturing and sharing the voices of fans and athletes around the globe as they sing lines from other national anthems.
Air New Zealand Safety in Hollywood: Air New Zealand’s latest in-flight safety video, Safety in Hollywood, stars Anna Faris (Christy Plunkett in Mom) and Rhys Darby (Murray Hewitt in Flight of the Conchords). The five-minute Air New Zealand Safety in Hollywood film is set in multiple iconic Hollywood film locations at Warner Brothers Studios, including those used in Jurassic Park, Casablanca, War of the Worlds and True Blood. Rhys presents Anna with a script featuring Anna, himself, two Air New Zealand flight attendants, and over 20 extras, including Chester the Chihuahua, who has appeared in Transformers and Grey’s Anatomy.
ABC News and Facebook’s live GOP convention coverage nets 11.5 million views: ABC News, which announced earlier this week that it would partner exclusively with Facebook to provide live coverage of both presidential conventions, topped 11.5 million views across all of its live streams during Donald Trump’s four-day-long coronation ceremony.
New Digital Campaign for TGI Fridays Builds Off of Hamilton’s Success: Now, TGI Fridays is aiming to latch on to some of the buzz around Broadway’s hit Hamilton with a series of spots that are part of its “largest digital and social push.” The campaign—created by Made Movement—features Alexander Hamilton, who has not only been part of the Hamilton craze, but has also been in the news for the decision to keep his image on the front of $10 bill (alongside women suffrage leaders on the backside of bills).
Verizon Has Reportedly Bought Yahoo for $4.8 Billion: Yahoo, once as big of an internet company as one could find, has been sold to Verizon Communications for $4.8 billion, according to The Wall Street Journal. Just prior to when the dot-com bubble burst in 2000, the digital pioneer, at that time, had a market capitalization of some $125 billion. The agreement is expected to be announced on Monday morning, per the Journal.
How BBC Three is using social platforms: In February, the BBC saved £30 million ($40 million) by taking its youth-focused TV channel BBC Three off the air and making it online-only. In the process, though, it has had to rethink its approach to social media: Previously, the lion’s share of social content was created to drive buzz in the build-up to the main TV shows on the fixed linear TV schedule. Now, long-form shows run on its own websites, and BBC iPlayer, while short-form runs on its own platforms, as well as all social channels.
Marriott brings its social media war room to Europe: The once-ubiquitous social media “war rooms” that sprung up around big events like the Super Bowl are becoming a thing of the past. Instead, brands are now battling to make sense of real-time data on a daily basis — not just the big occasions. Last week, Marriott brought its fight to Europe.