New Ads Section For Publishers In Google Analytics, Unmetric Launches Mobile App To Track Competitors On Social Media

Social and digital media news from the world which has New Ads Section For Publishers In Google Analytics, Unmetric Launches Mobile App To Track Competitors On Social Media

1. Visa, Startup Create Direct Mail You Won’t Throw Away: In March, Visa challenged the startup community to come up with new ways to engage and inspire millennials, encourage affluent consumers to take advantage of Visa Signature credit card rewards, and increase adoption and usage of Visa Checkout, an online-payment platform that is approaching its one-year anniversary.

2. Adidas Knocks Soccer Heroes Off Their Pedestal in Debut Campaign From 72andSunny: Adidas knocks soccer giants off their pedestal in the brand’s first work to debut out of new agency 72andSunny. The new ad, “Create Your Own,” shows an aspiring football pro leveraging his creative skills to take on some of the sport’s icons including Leo Messi, Gareth Bale, Thomas Muller, Mesut Ozil and James Rodriguez — and even NBA pro Ricky Rubio.

3. Twitter Publishes 122-Page Customer Service Playbook For Brands: Fewer than 30% of questions to brands on Twitter were answered in Q2 of 2015. Twitter’s new guide will help businesses do better and cut their customer service costs.

4. Levi’s Partners With 6 Rising Musicians And Encourages Fans To Share Their #LiveInLevis Style: In full-on Millennial Hipster mode, Levi’s, with help from AKQA, has followed up the July launch of its Alicia Keys women’s denim collection by extending its Live in Levi’s Project with a content destination featuring five rising musicians.

5. Facebook patent could allow lenders to examine your friends’ credit scores: Facebook has gained yet another way to put users’ personal data to work. The social media giant obtained an updated patent on Tuesday that will allow lenders to analyze borrowers’ social connections and offer or deny loans accordingly. The patent is a rare insight into the many ways Facebook can monetize user data and was first identified by SmartUp Legal.

6. Terry Crews and Isaiah Mustafa Are Now Battling for the Hearts of Old Spice Fans: For the first time, Old Spice’s two resident ad stars, Terry Crews and Isaiah Mustafa, are appearing in commercials together. In a new campaign to help customers choose a scent to match their personalities, Mustafa and Crews star in seven spots slated to be released throughout the fall.

7. Canon Highlights the Oddly Specific Moments You’ll Wish You Had Used a Printer: Grey New York makes that case in a series of new spots for Canon’s Pixma printers, extending a fun campaign launched this spring. As in the earlier ads (which you can watch below), folks who fail to make hard copies of photos, documents, tickets and such learn some hard lessons, and promise themselves: “Never again.”

8. New Ads Section For Publishers In Google Analytics Coming: Google is adding a new Publisher Reporting section in Google Analytics that includes AdSense and Ad Exchange reports. AdSense reports will now be in the Publisher section under Behavior. Google says the Ad Exchange integration will provide reporting for those publishers that aren’t backfilling ad inventory with Ad Exchange through DoubleClick for Publishers (DFP).

9. Facebook Thrives, Pinterest Lags As Driver Of E-Commerce Sales Conversions: Where do e-commerce marketers turn to get results on social media? Facebook, where else? That’s the not-at-all-surprising finding of a new survey by e-commerce software provider ChannelAdvisor, which found that 64 percent of online retailers say Facebook is their leading source of social media sales conversions.

10. Unmetric Launches “Sense,” A Mobile App To Track Competitors On Social Media: Unmetric can help with that. Today, the social media intelligence company announced the launch of “Sense,” a mobile app that enables marketers to monitor their competitors’ social output from mobile devices.

11. Teachers Say They Have Too Much Money for Supplies in This Sarcastic Hefty Campaign: Trash bag company Hefty and Havas Worldwide Chicago tackle a big issue—one that’s more powerful than smelly garbage or nondurable bags—for the brand’s new #SaidNoSchoolEver campaign.

12. Adidas snaps up fitness platform Runtastic for bigger push into digital health: While plenty of people have probably never heard of Runtastic, Adidas has evidently been closely following the startup’s fortunes for some time. In fact, the sports giant has been so impressed by its output of fitness-focused apps and gadgets that it’s just acquired the business for a reported $239 million.

13. Procter & Gamble teams with digital influencers for Asia-Pacific skincare campaign: Procter & Gamble (P&G) in Asia-Pacific has launched two new digital influencer campaigns to promote its SK-II skincare range. The #ChangeDestiny campaign enlisted nine online influencers who each created and distributed video content around the ‘Destiny Changing’ challenges they have overcome in their lives.

14. HubSpot Reports $42.9M In Revenue For Q2 2015 – Up 58% YoY: Inbound marketing and sales software provider HubSpot released its Q2 2015 revenue earnings today, reporting $42.9 million for the quarter ending June 30, 2022 – a 58 percent year-over-year increase.