Unmetric, the social media monitoring company that helps global brands understand how they stack up against their competition on social media has recently announced the appointment of Rick Liebling as Head of Global Marketing. Subsequently Unmetric also announced some more corporate growth milestones.
Armed with over 15 years of success in international marketing, Rick will lead Unmetric’s marketing initiatives across brand, product and content communication strategies. Prior to joining Unmetric Rick served as the first-ever Creative Culturalist at Young & Rubicam Advertising, where he provided counsel to such clients as Foot Action, the USOC, Hillshire Farm and Dannon regarding consumer behavior and how brands and consumers interact with culture.
Today Rick is known to be an influential industry leader in the marketing space while working with the likes of MasterCard, Gillette, Sony Ericsson, Verizon, General Mills and Diageo. Moving on from here Rick who has been fascinated by Unmetric’s competitive intelligence wishes to help Unmetric further serve the needs of the Fortune 500 companies it works with.
At the same time Unmetric has also announced the addition of Adam Kmiec, Leading Enterprise Social Media & Content For The Walgreens Family Of Companies, to its board of advisors. Adam who has been working for 15 years with global companies such as Fallon, Leo Burnett, among others will be joining an already versatile board of advisers that includes Greg Stuart, CEO, Mobile Marketing Association, Joseph Jaffe, Founder and Partner, Evol8tion, Stephanie Agresta, to name a few.
Additionally, Unmetric which nearly tripled its client base, and Q4 was a record quarter in terms of revenue growth has added marquee brands and agencies to its client roster. Global clients such as Frito-Lay, American Airlines, NARS Cosmetics, ITC Hotels, Sapient, Wieden+Kennedy, Deep Focus and Changi Airport Singapore are the new additions to its list.
Headquartered in New York City, Unmetric today has over 15,000 global brands across 30 industry sectors in its database and offers comprehensive competitive intelligence across Facebook, Twitter, YouTube, Pinterest, and LinkedIn. The latest changes brought in its organization will hopefully steer the growth of the company in 2014 as expected by the CoFounder and CEO Lux.
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