Univision Acquires Gawker in Bankruptcy Auction: Spanish -language TV network Univision emerged as the winning bidder in a bankruptcy auction for Gawker Media today.
Katy Perry Rise Olympics Anthem: Katy Perry’s music video for “Rise”, her new single, is serving as the official anthem for NBC coverage of the 2016 Rio Olympics. Filmed in Utah, the Katy Perry Rise music video shows the performer struggling with a pink parachute, at first in an abandoned warehouse, then in the open spaces of Snow Canyon State Park and Sand Hollow State Park.
MTV launches Instagram for the VMAs to bring its history to life: To get viewers excited for the awards show, MTV finally launched an official VMAs Instagram account on August 8th, which includes a special treat for fans. As there have been many scandals and memorable moments in the show’s 31-year-long history, the account is an impressive mosaic depicting the VMAs history in pictures, quotes and text.
The New York Times is buying an experiential agency: For the second time this year, The New York Times is acquiring a marketing agency. This time, it’s buying Fake Love, an agency that specializes in live experiences, virtual and augmented reality.
Dove Girls Searching: Dove is running a new self-esteem advertising campaign focused on the online searches of teenage girls. Developed for the Australian market, the campaign includes two television commercials highlighting online search questions, ranging from how to kiss a boy to can teens can get cosmetic surgery. It then asks parents a simple but significant question, ‘what is your daughter searching for?”.
Dick’s Sporting Goods Gold in US:Dick’s Sporting Goods, sponsor of TEAM USA at the 2016 Rio Olympics, is airing “Gold in US”, a commercial showing athletes everywhere that we all have gold inside of us. Scenes of athletes in training are shown alongside powerful nature scenes. A voiceover makes the point that gold, the most coveted element of the games, is actually a part of every human body, with everyone containing 0.2 milligrams of gold.