Twoolr-Twitter Statistics App.

Twoolr-Twitter Statistics App.

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Twoolr, the twitter metrics app grabs your ‘140 characters’ and shows you, how your tweets are behaving over a period. Twoolr measures comprehensively your reach, the content and who is talking with you and about you. Twoolr convincingly draws all the stats in a neat way that allows commoners to understand with ease.
HOW TO USE TWOOLR
Twoolr is a free app for a month. Provide your twitter handle and the rest is taken care of. Need to be patient for the first time as it takes time to load and display the metrics.
DISSECTING TWOOLR APP
Home
‘Home’ allows selecting the stats that you want to be displayed. It depends on your choice; however we have selected all of them to see how Twoolr works.
HOME
Dashboard
‘Dashboard’ is a snapshot of your ‘Account Growth’, ‘Content Posted’ and ‘Community’ over a time period selected by you.
DASHBOARD

‘Account Growth’ is about your ‘Followers’ and ‘Friends’ (Following).
TOTAL FOLLOWERS, FRIENDS
Content Posted displays what kind of content you post in percentage.
CONTENT POSTED
‘Community’ shows you who are talking with you and who all are talking about you in the Twitter world.
COMMUNITY
Dashboard is neat and easy to understand. If you are an individual or business, you will like the dashboard. It’s a snapshot of your Twitter presence and then you may click on individual links to go deeper.
Usage
Usage tells you how frequent are you on twitter, what kind of content are you spreading and what twitter clients you use to tweet your 140 characters over a period.
Frequency-Is an interactive graph that talks about how many tweets, re-tweets, replies and FFs (Follow Friday) were encountered over a period or on a particular day. This feature tells your frequency stats and if you use the date slider, precise data will be displayed.
FREQUENCY
Distribution-After ‘Frequency ‘graph, Twoolr displays another graphical chart ‘Distribution’, that shows your content details based on hours, days, weeks and months. The content is divided under four major types- ‘Broadcasting’,’ Spreading’, ‘Conversion’ and ‘Recommendation’. Twoolr provides amazing details to tell you what tribes are your tweets. This data would help you to match with your objectives and take necessary steps. For e.g.: we have been ‘Broadcasting’ more than ‘Conversing’. So going further we want ‘Conversation’ and ‘Spreading’ percentage to move in line with ‘Broadcasting’. Thanks Twoolr.
CONTENT DISTRIBUTION
Clients Used-Twoolr provides a pie chart that shows the different twitter apps used by you over a given period. We are a fan of ‘Hootsuite’ and that’s reflected in the pie chart.
TWITTER CLIENTS USED
Links
Twoolr displays the stats of various link shortening services used by you. We stick to ‘ow.ly’ due to our love towards ‘Hootsuite’ but Twoolr makes a point to talk about its own link shortener (Twlr.me) that can get you more stats. We haven’t tried it yet.
LINK SHORTENER USED

Clouds
Twoolr Clouds are insightful and are made up of your content and tweets RT’ed over a period of time.
Your Content-Twoolr pulls up all words that you had posted on the twitter stream and it allows you to click on each one of them to find out when it was used. ‘Your Content’ cloud consists of ‘Term Cloud’- complete list, ‘Hashtag Cloud’- all hashtags and ‘Reply Cloud’- people whom you reply.
CONTENT CLOUD
STATS FOR #lhi CONTENT
Your Tweets RT’ed– Twoolr displays those words that were popular and Retweeted . This provides great insights about what were the topics that were liked by your community and one can work on it to make it more popular. Slider makes life easy again. Full marks for Twoolr sliders, they help you to make your cloud cleaner.
LIST OF TWEETS RT-ed
Account Growth
Twoolr displays your Twitter account strength and how has it performed over a period in the ‘Account Growth’ section.
Charts– It displays the state of your Friends and Followers. In our case, our Followers have decreased as we removed couple of twitteraties with whom we thought our objective of using Twitter was not being met and same with Friends. ‘Manageflitter’ has helped us here. People who un-followed you recently and whom you followed recently lists a pictorial display of twittertaties.
STATS OF YOUR FRIENDS, FOLLOWERS
‘People who followed you recently’ and ‘People whom you followed recently’ give a nice pictorial display and insightful. For e.g. we followed @anandan22 recently and if you click on the display icon you would be lead to insightful details about our relationship. The relationship is based on ‘Friendship, Network’, ‘Interaction Repartition’ and ‘how Balanced is your Relationship’.
PEOPLE YOU FOLLOWED RECENTLY
Friendship talks about who is following who and other details of your friend. For eg: here we have selected @anandan22, who is a social media researcher and author of the book, “Social Media Simplified”
FRIENDSHIP STATS WITH @anandann22
Network is a pie chart that tells you how your networks overlap i.e. how many followers of our community follow @anandan22 and vice versa. The pie chart also tells you how many friends of @anandan22 you follow and vice versa. This gives you an indication of your network reach.
NETWORK STATS
Interaction Repartition is a pie chart that compares our relationship with @anandan22 and vice versa on the metrics of ‘Conversation’, ‘Spreading’ and ‘Recommendation’. This data will help you to determine that what you need to improve with a particular user. In our case, we need to increase ‘Spreading’ and ‘Recommendation’ but we also have a good ‘Conversation’ with @anandan22.
STATS OF ENGAGEMENT-INTERACTION REPARTITION

Is the relationship balanced is a bar graph that displays how balanced is the relationship with @ananndan22 on the basis of how we reply, Retweet and do FF’s over a time period. This stat is quite helpful to maintain balance in your community.
STATS ABOUT THE BALANCE OF RELATIONSHIP

Interactions
Interactions are about you and your community.
You to Your Followers is a bar chart for a time period that tell us whom we have Replied, shared RT’s and recommended in the form of #FF. In other words, Twoolr tells you who has influenced you over a time period.
YOUR INFLUENCER’S
Your Followers to you is another bar graph that tells you who are the people who are sharing or liking your content on twitter. You are treated as an ‘influencer’. It’s a bar chart that displays data about the tool, no. of mentions you get, RT’s and #FF’s. If you select a particular follower you get the details of your relationship status like we discussed in Account Growth section. Twoolr has provided great insights where you know who all are talking about you and check if your following them and how well are you keeping your relationship. Twoolr, you made us aware that we were actually missing two of our friends from our community.
YOU AS AN INFLUENCER

‘When are you Retweeted’ most displays the comparison between RT’s and Retweets. How many are you Retweeting and how many are those where you share the excitement before you RT. This graph also tells you that at what time of the day are you Retweeted most. This shouldn’t be an alarming factor to follow the particular timeline but content should be the key factor as it’s the king in the social media space even if it’s 140 characters.
WHEN ARE YOU RETWEETED MOST

Account
Account lets you to configure your email setting for updates about your dashboard for a time period. You can set it daily, weekly or monthly. Twoolr also talks about what are the benefits of upgrading your account and what extra features you would get. Our thoughts-use it for a month and understand it before making a decision to buy it. If you are a business or brand manager then think twice before you reject this app.
DASHBOARD REPORT BY EMAIL

WHO CAN USE TWOOLR
Twoolr can be used by anyone who loves twitter and loves the 140 constraint. From individuals to brand managers to community managers, anyone can use it for their social media objective.
WHY YOU SHOULD USE TWOOLR

1. Simple and Clean Twitter analytics app.
2. Quick and Easy to setup.
3. Highly Insightful Tool that is free for a month(Check out the Cloud Insights and the  Relationship Insights with your Followers and Friends).
4. Easy and Simple graphs with easy Sliders to make the experience enjoyable.
5. We have listed four points tell us one more and that will be the fifth point.