Twitter’s emoji targeting hasn’t taken off, Facebook is testing video with autoplay sound

World digital news of the day - Two months in, Twitter’s emoji targeting hasn’t taken off yet, Facebook is testing now how users react to autoplay video in their newsfeeds with sound, and more

Deep-Pocketed Chinese Consortium Snaps Up For $900 Million: Beijing-based Miteno Communication Technology is buying contextual ad network for $900 million in cash. In other words, a Chinese consortium led by a company you’ve most likely never heard of just spent almost $1 billion to acquire an ad tech company you’ve also probably never heard of.

Facebook suspends Domain Insights, changing rules of the road for new publishers: On the last day of June, Facebook dammed up a stream of audience data that publishers once used to see how their content performed inside Facebook. Late last week, it acknowledged that it may not turn the tap back on, either. Specifically, Facebook noted that it was cutting off new access to Domain Insights, a tool that gave website developers access to rudimentary information about how a site’s externally hosted content performed when users shared it inside Facebook.

Inside the making of an Olympics meme that was viewed 45 million times: Media network Cycle’s clip showing U.S. gymnast Simone Biles starting a tumbling routine that takes her “all the way up” into outer space is one of the breakout memes of the Olympics.

Inside the Agency: Grey London’s ideas factory: Leo Rayman’s copy of “Creativity Inc,” the book by Pixar president Ed Catmull, is covered in marginalia. Like a student jotting down notes around the edges of his text, the newly appointed CEO of Grey London wants to master the formula of good ideas. According to him, they are as much about the process as the end product.

Spotify plans more original video series: In May, Spotify unveiled 12 original series including “Landmark,” a documentary series about significant moments in music history, “Drawn & Recorded,” an animated show narrated by Grammy winner T Bone Burnett, and “Ultimate/Ultimate,” a mockumentary series about semi-talented people trying to become the next EDM star.

Two months in, Twitter’s emoji targeting hasn’t taken off … yet: Agencies and brands are often quick to glom onto the newest social media features like Instagram Stories, Facebook Live as well as phone and video chat on Snapchat. Compared to those updates, emoji targeting on Twitter — introduced by the platform back in June to “unlock unique opportunities for marketers” — seems like an abandoned child: It is not gaining traction from most agencies and brands.

For some reason, Facebook is testing video with autoplay sound: Facebook has made no secret of its love for video, challenged only perhaps by its affection for bots. The re-creation of Facebook as a video platform is well underway: Facebook Live experiments abound, it’s trialling what are basically 15-second ad breaks, and now the social media behemoth is treading delicate ground; testing how users react to autoplay video in their newsfeeds. With sound.

Amazon to reportedly offer Echo-only streaming music for $5 a month: Amazon is working on two new music streaming services that could be available as soon as next month, a source told Recode. Amazon may launch the new services in September, though the company has yet to finalize deals with major music companies, the source said.

Corona teams with bloggers for beer-inspired outfit ideas: What’s the perfect outfit to wear while sipping a low-cal Mexican pale lager? Corona Light is enlisting the help of Gilt Groupe to figure it out. The online flash sale site is showing fashion influencers on its website and Instagram with “Light Looks” curated by the fashion bloggers — including menswear writers Talun Zeitoun and Ryan Clark, as well as Alyssa Lenore and Lauren Gould, founders of Styled & Smitten and The Marcy Shop, respectively.

Facebook’s New App for Kids Creates Privacy Concerns: Facebook’s new app sets out to keep the company cool among teens, but it is drawing privacy concerns. The app, dubbed LifeStage, was built for high-schoolers to share videos and connect locally, but it lacks privacy settings, requests personal information and makes all content public.