Instagram building business features to enhance the brand experience: Instagram is giving brands a boost with data-rich features and the ability to promote visuals, among other things.
MobileFuse launches a “curated” open platform for selected publishers: New York City-based MobileFuse is partnering with programmatic platform AppNexus to launch a new marketplace, MFX, that matches selected publishers with curated but open programmatic ad bidding.
Google Augments AdWords To Meet Mobile Ad Demand: In a nod to mobile’s growing importance for advertisers and its own bottom line, Google on Tuesday unveiled AdWords updates and local ad formats to help marketers execute mobile-focused ad campaigns.
Google Maps Will Feature Local Search Ads for Businesses: In a blog post published today, Google said it’s investing more in “branded, customized experiences” for businesses to help increase store visits. Users will be able to tell the difference between a promoted location and an organic location by the color of the pin on the map and the word “ad” in the text at the bottom of the screen.
WP Engine launches first page-level performance tool intended for WordPress sites: Today, the Austin, Texas-based company is releasing Page Performance, which it describes as “the first managed WordPress platform to offer a web page speed performance tool integrated into the user dashboard.” Its mission: monitor how long it takes for pages and all content to load, determine if there are issues relating to site speed and make recommendations for improvements.
Express even more in 140 characters: In the coming months we’ll make changes to simplify Tweets including what counts toward your 140 characters, so for instance, @names in replies and media attachments (like photos, GIFs, videos, and polls) will no longer “use up” valuable characters.
Facebook apologizes for deleting picture of plus-size model: Facebook is apologizing for deleting a picture of a plus-sized woman after saying the picture depicted the model’s body “in an undesirable manner.”
Snapchat Inches Toward Direct Response In New ‘X-Men’ Campaign: A new Snapchat campaign from 20th Century Fox for “X-Men: Apocalypse” will drive awareness and ticket sales for the movie’s Friday premier. Snapchat has run plenty of branding-oriented campaigns, but this new effort is one of very few forays that include a direct-response component.
Red Bull and GoPro Team Up to Create More High-Flying Videos: Red Bull and GoPro have informally been in cahoots for years, and today they are publicly declaring a relationship that’s expanding in multiple ways. For starters, Red Bull is now an equity partner in GoPro, getting less than 1 percent of the tech company’s Class A shares.
6 brands that are getting Instagram video ads right: Facebook may still have a lead when it comes to brands pushing out video ads on the platform, but its visual social network Instagram is slowly catching up. From December 2015 to March of this year, video ad impressions on Instagram jumped from 30 to 65 percent, according to a study by Brand Networks.
Why buy buttons on Pinterest and Instagram haven’t taken off for retailers: Buy buttons haven’t quite taken off as hoped. They generate very low sales volume to retailers and are negligible for most large brands, according to Sucharita Mulpuru, principal analyst for Forrester.