Nike Ends Endorsement Deal With Manny Pacquiao After Homophobic Comments: Nike will no longer be endorsing Manny Pacquiao. The brand’s decision to cut ties with the boxer follows backlash over homophobic remarks he made on Filipino television, saying people in same-sex relationships are “worse than animals.”
Tasting Table is looking beyond Facebook to make money off video: Like other publishers, Tasting Table is growing with video on Facebook. But as it looks to convert its video audience into ad revenue, the company is planning a pivot. Going forward the publisher will be making a greater investment in distributing on its owned and operated platforms — including a new Apple TV app.
How BBC is using Yik Yak to talk to millennials (and get them to talk back): BBC has already experimented with Whatsapp, WeChat and Line in an effort to reach readers on the apps they’re already using. Now, it’s going deeper on Yik Yak.
Yahoo Is Shuttering 7 of Its 11 Digital Magazines: Yahoo Food, Health, Parenting, Makers, Travel, Autos and Real Estate will no longer exist as stand-alone digital magazines. Instead, the publisher will focus on its four remaining verticals: News, Sports, Finance and Lifestyle.
McDonalds What We Love: McDonald’s Germany has released its first ever Valentine’s Day spot to celebrate the memories of those we once loved in life whom we never forget. The McDonalds What We Love spot follows the story of a young boy and girl who meet over summer vacation at the beach.
Facebook Rolls Out Instant Articles To All Publishers: In just a few months, everyone can become a Facebook publisher. The company announced that on April 12, any publisher can host content directly on the social network.
ComScore Extends Reach And Frequency Metrics To Twitter, Bulks Up On Cross-Media Ratings: ComScore has struck a measurement deal with Twitter to enable a tagless integration to its digital audience delivery and analytics system, validated Campaign Essentials (vCE).
Twitter Rolls Out GIF Search For iOS, Android And The Web: Twitter is rolling out GIF search across the platform, the company announced today. Taking a cue from the Facebook playbook, where GIF search has been tremendously successful in its in-app messaging, the microblogging website is launching an initiative that powers its website with “all the GIFs you know and love, courtesy of our partners at Giphy and Riffsy.”