Twitter Moments Fails To Gain Traction With Advertisers, Yahoo Delivers Stocks, News, Bots To Facebook Messenger

Global digital news - Twitter’s Moments moment seems to have passed, as advertisers have lost whatever enthusiasm, Yahoo launches bots for Facebook Messenger, and more

Chipotle Love Story: Chipotle has launched “A Love Story”, an animated short film following on from the success of “Back to the Start” and “Scarecrow“. As with the first two films, Chipotle Love Story explores the call to back away from mass production and artificiality, and the hope to cultivate a better world.

Yahoo delivers stocks, news, weather & adoptable monkey bots to Facebook Messenger: Thanks to a slew of new Yahoo bots for Facebook Messenger, you’ll be able to get the latest information on stocks, trending stories, weather … oh, and also play with a traveling monkey.

Google acquires Anvato, a media streaming and monetization platform for broadcasters: Google is getting deeper into the tech side of the video and broadcasting business. The company today announced that it has acquired Anvato, a platform for encoding, editing, publishing and distribution video across platforms. The company says Anvato will join its Cloud Platform team and that Anvato’s technology will complement its efforts “to enable scalable media processing and workflows in the cloud.”

Fusion is launching a new website about music news and social justice called TrackRecord: And today the cable TV network is officially launching its latest digital project: A music news site with a social justice bent, called TrackRecord.

How Thrillist created a cider ad that got 54 million views in two days on Facebook: People on Facebook are going crazy over a video of an “elderly” man lifting massively heavy weights at meathead haven Muscle Beach in Southern California. The three-and-a-half minute video has collected 54 million views since being posted Tuesday, with half of the viewership occurring within the first 24 hours. It’s also an ad.

Kik Is Launching a Way for Users to Share Chatbot Invites With Their Friends: In April, the Canadian company launched a Bot Shop featuring dozens of automated messaging services meant to entertain, inform or help customers. Kik says the total number of available bots has grown to 70 in the past three months, putting it on track to hit 200 by the end of the year. However, there has been some difficulty with users discovering which ones they might find valuable.

Ghostbusters’ Snapchat Ad Lets Users Use Both Sides of the Phone’s Camera to Add Filters: Today, the film studio purchased Snapchat’s sponsored lens—an ad unit that fits alongside the app’s popular whacky and colorful graphics that overlay selfies. The one-day campaign is billed as the first campaign on the app that uses both sides of a phone’s built-in camera lens.

Economist profits up to £61m as paid subscriptions offset 18% print ad fall: The Economist grew profits to more than £60m last year overcoming an 18% fall in print ad revenues by focusing on pushing its premium print and digital subscription packages to readers.

Inside Google Play’s branded YouTube show that spanned 23 channels: Google Play and production studio Portal A tried to pull off something tough with the app store’s latest digital video campaign, “Game Fest.” Instead of airing its branded video show in one place like a dedicated site, Facebook page or YouTube channel, Google Play uploaded each of the series’ 23 episodes to a different YouTube channel. That’s like ABC airing “The Bachelorette” on a new TV network each week.

Twitter Moments fails to gain traction with advertisers: Twitter’s Moments moment seems to have passed, as advertisers have lost whatever enthusiasm they once had for the feature. Advertisers say that Twitter has asked too much money for ads in the curated section of the site dedicated to trending tweets.

Inside the Agency: DigitasLBi UK: Michael Islip, the CEO of DigitasLBi UK, puts his agency’s success down to collaboration. “It’s in our DNA,” he said. “The people who love it here are those who can instinctively collaborate.” But, ironically, collaboration gets harder as you grow. Following its 2013 merger with Digitas, the London agency (previously known as LBi) has grown to 630 staffers and around 80 clients including Honda, Barclays and Kellogg’s.

Facebook is bringing video downloads to India in a bid to cut data usage: Following in the footsteps of YouTube, which announced its similar “Smart Offline” video downloads program for India last month, Facebook will trial the feature starting from July 11.