Twitter Launches #PositionOfStrength, Maxus Launches New Media Planning Methodology

Indian digital media news - Maxus has launched a new planning approach called Change Planning, Twitter launched #PositionOfStrength to help bridge the gender equality gap online in the country, and more

Mindshare launches the programmatic buying unit ‘Ultra’ for Unilever in ASEAN: Mindshare, the global media agency network, has launched the Programmatic Buying Unit, Ultra for Unilever in ASEAN.  Ultra has kicked off in Singapore to drive programmatic planning and buying for ASEAN.

Havas Worldwide hires Divya Uttam as digital head for Gurgaon: She joins from Razorfish and will work alongside Pradeep Nair, GM – digital and head of Havas Worldwide, Bengaluru, in advising the management committee on digital, informed an agency statement.

Kinetic Worldwide launches tool to measure out-of-home’s social media value: Kinetic Worldwide, the leading specialist in activating on-the-move audiences through location-based media,  announced today the launch of ‘Social Amplification Score’ (SAS) powered by FUEL Intelligence, an analytics and technology specialist, the world’s first measurement tool that allows brands to attribute consumer’s social media interactions directly to an out of home media spend.

CNBC-TV18 and Twitter join hands for budget 2016: From exclusive periscope discussions with CNBC-TV18 anchors right after the speech to LIVE simplified updates during the Union Budget, end of February will be an exciting time. This year, one does not need to sift through tedious lists of Budget highlights to pick out the announcements that make sense to one’s life. You can simply tweet #AskCNBCTV18 and team CNBC-TV18 will cull out the policy announcements that answer your specific questions.

The OLX dig descends from ‘Badi Badi Batein’ to ‘Dekhte Hain’: The television commercials of OLX, which is among the leading classifieds platforms, frequently attract customers, with funky messages. The website has been able to build a strong recall through commercials that swing from comedy to high emotion – notable among which are ‘Aadhe Tere-Aadhe Mere’, ‘Shadi Ke Funde’ and ‘Womaniya’.

Nat Geo launches #StandWithAGirl: National Geographic has launched #StandWithAGirl on February 15, 2016, a unique fund raising initiative, to support education and empowerment of the girl-child. In India, #StandWithAGirl has received support from celebrities like actors Shabana Azmi, Sushmita Sen, Dia Mirza and Gul Panag.

Twitter launches #PositionOfStrength to empower women: Twitter launched its women empowerment initiative #PositionOfStrength in India on Friday to help bridge the gender equality gap online in the country.

Maxus launches new media planning methodology called Change Planning: Maxus has launched a new planning approach called Change Planning that it says is underpinned by advanced media planning techniques and powered by best-in-class data sources.

Samsung leverages Instagram and Outdoor to promote Gear S2: Samsung has recently launched its smartwatch Samsung Gear S2 in India. The campaigns for the brand were conceptualised by Cheil India on digital, as well as the OOH platform. The OOH campaign was carried out in Mumbai, Delhi and Bengaluru.

Woodland Brings Back #NoTicketToExplore: Woodland, a leading manufacturer of extreme weather outdoor gear and outerwear,is back with the 2nd season of its adventure campaign #NoTicketToExplore. With a brand vision ‘To Empower Explorers Everywhere’, Woodland launched the first season in 2014.

Askme’s Punit Singh to Head LinTeractive’s Delhi Office: MullenLow Lintas Group’s digital arm, LinTeractive has appointed Punit Singh as Vice-President, Delhi. Singh will take the command to drive business and growth in North region for LinTeractive.