Twitter Launches Expanded Tweets On Twitter

by Prasant Naidu on June 14, 2012

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Twitter seems to be on a launching spree, especially from the last few days. First there was a logo redesign, then the change in how we look at trending topics and now Twitter is going to change our experience on how we look at tweets from Twitter.com or Mobile.Twitter.com. According to a latest Twitter blog post by Michael Sippey, Director, Product Team, from today onwards, one can discover interactive experiences such as content previews, view images and play videos inside tweets from certain publishers.

Till day on Twitter we would find links of videos or images but from now on, we could see a content preview too. So when you would find a breaking news tweet from sites such as The New York Times or The San Francisco Chronicle it will include a preview with the headline, introductions and sometimes Twitter accounts of the publisher and writer. Thereafter you can read the article, follow the given accounts, reply or retweet or favorite the tweet.

To implement the feature, Twitter had tied up with publishers like The Wall Street Journal, Breaking News, Time, etc. who would provide links and a preview. For exclusive photos, the partners that have been tied are BuzzFeed and TMZ who will provide you exclusive photos such as from the ring of WWE. In addition to this, you can also watch moments from your favorite television shows and play videos from partners like Lifetime and DailyMotion.

The new feature that Twitter has rolled out is an effort in the direction of discovering easy and new way of content. This will allow twitteraties to preview the content before they can click on it. Besides this the preview feature having Twitter id’s of authors will bring them closer to readers. However, it would be interesting to see how many authors would be ready to do so because of the ever-increasing number of trolls. Besides these, attaching videos to the preview is exciting and definitely will increase the activity of Twitteraties on Twitter. I won’t be surprised if tomorrow the publishers come out with an idea of including promoted tweets to these videos. Going further it would be exciting to see if Twitter ties up with Indian publishers for the expanded tweets.

Do you think this new feature will excite Indian publishers?

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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Tagged as: social media news, twitter

http://tech-buzz.net/ Thilak Rao

My question is, what took them so long?

Reddit has been doing this, Facebook has been doing it since the beginning of time. From a developer’s perspective, it isn’t really hard to implement such a feature.
- http://lighthouseinsights.in/ Prasant Naidu
  
  There are so many things they have not done, one simple thing- you can’t edit while you retweet it from twitter.com
  - http://tech-buzz.net/ Thilak Rao
    
    Well, the issue with retweet is that, it wasn’t really a feature when they first started out. I was one of the early adopters of Twitter, and I still remember that they had a GTalk bot to update. Retweet was a community driven feature which eventually made it’s way into Twitter.
    
    The reason why you can’t eat retweets is that when you sent a tweet, and if I can edit your tweet and make it look like it was a retweet from you, it gives me the ability to make you look like a douchebag.
    
    You tweet something sensible, and I edit it.. aam janta will think of it like something you wrote. Makes sense?
    - http://lighthouseinsights.in/ Prasant Naidu
      
      3rd party apps provide it and personally when i re-tweet with my comments i add a small value to my people who are following me. otherwise it is just random tweeting for me. check out some more problems with twitter here - http://lighthouseinsights.in/the-3-missing-links-in-twitter.html
      - http://tech-buzz.net/ Thilak Rao
        
        I wouldn’t use it even if Twitter provided it. I’m just glued on to Hootsuite for now. Unless Twitter comes out with something similar, there is no going back. Even if I can retweet with my comments
        
        You should do a poll for “favorite Twitter client”