Twitter is reportedly in talks to sell Vine, YouTube pushes talent to the fore with #madeforyou

World social media news of the day - Twitter is now evaluating multiple offers for the short-form video service, Vine, YouTube is harnessing the star power of some of its most popular talents with its #madeforyou campaign, and more

Twitter is reportedly in talks to sell Vine: Vine may live on with a new owner, according to a new report. TechCrunch says Twitter is now evaluating multiple offers for the short-form video service, which it announced it was shutting down last month. Some of the offers are for less than $10 million, according to the report — less than it reportedly cost Twitter to run Vine for a single month. (The company declined to comment.)

Facebook warned by UK over WhatsApp data use: Facebook has agreed to pause its collection of WhatsApp user data in the UK as a result of a probe by the Information Commissioner’s Office.

No, Snapchat has not endorsed Hillary Clinton. The app is running ads for both campaigns: Ever wanted to don Hillary Clinton’s pantsuit and shimmy? Look no further than Snapchat. The mobile storytelling app is home to a selfie lens Monday that allows U.S. Snapchat users to transform into the presidential candidate, thanks to a sponsorship by Priorities USA Action, Clinton’s main super PAC.

YouTube adds HDR video support: YouTube today added support for High Dynamic Range (HDR) videos. This means you can now watch YouTube videos in HDR on supported devices, including HDR TVs with the Chromecast Ultra and soon on all 2016 Samsung SUHD and UHD TVs.

Apple is bringing in NBCUniversal to sell ads in Apple News: Apple is bringing in help to boost its News app. Apple is going to hand over ad sales for the app to Comcast’s NBCUniversal in an exclusive deal that starts in January.

Lockheed Martin Field Trip to Mars: Lockheed Martin’s Field Trip to Mars project has won the Grand LIA for both Branded Entertainment and “The New” at the London International Awards, following on from the five Gold Lions won at Cannes Lions Festival in June. As sponsor of the 2016 U.S.A. Science and Engineering Festival, Lockheed Martin launched a wider initiative, Generation Beyond, to inspire and engage the scientists and technologists of tomorrow.

Adobe Is Now Letting Marketers Tag and Track Social Campaigns: The company is letting Adobe Social clients tap into the data capabilities of Adobe Analytics to see how organic posts perform in real time across social channels. The feature, which launches today, lets marketers examine at scale how various types of content perform.

Twitter now lets you tweet straight from the Android home screen: The Twitter app is getting an Android 7.0 update. The new version of the app will take advantage of a number of new Android features, including one that could be very helpful for the Twitter-addicted: app shortcuts.

This Republican Super PAC Created a YouTube Influencer to Woo Young Voters: In the hopes of coming across as more relatable for younger audiences, Congressional Leadership Fund, a Conservative Super PAC, has created its own YouTube spokesperson as the star of 11 ads across eight competitive congressional races. The series, “Real Talk with Ruth,” aims to give viewers a break from the traditional attack-ad format used in the gritty game of politics.

YouTube pushes talent to the fore with #madeforyou ad campaign: YouTube is harnessing the star power of some of its most popular talents with its #madeforyou campaign highlighting the video creators who have accrued vast fanbases by curating feeds based on topics as diverse as science and poetry.