Facebook further reducing clickbait in feed, Twitter helping brands drive conversations with ‘Instant Unlock Cards’

World digital news - Facebook announced that it is further reducing clickbait in News Feed, Twitter is unveiling an "Instant Unlock Card" that encourages people to tweet about a brand in order to earn rewards, and more

Toyota’s Olympics Campaign Evokes ‘Hands Across America’: In a new ad debuting during NBC’s coverage of Friday night’s opening ceremony, the automaker comes about as close as it can to portraying what looks like an Olympic ceremony without breaking the rules.

Live streaming and 360-degree video: The BBC approach to Olympics coverage: The Olympic Games kick off today, and the BBC will be there live, online and in 360 degrees.

Kik Users Have Now Sent Branded Chatbots Nearly 2 Billion Messages: After its first few months offering dozens of chatbots, Kik says users have caught on and exchanged nearly 2 billion messages with brands, entertainment companies and publishers on the platform.

Samsung School of Rio with Jack Whitehall: Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment category and Official Team GB Partner, is running School of Rio Olympic and Paralympic Games campaign in the UK. The Samsung School of Rio campaign is designed to enhance the nation’s knowledge and enjoyment of Olympic and Paralympic events, with help from comedian Jack Whitehall.

Zeta Interactive acquires Acxiom’s marketing division, Impact: Zeta Interactive wants to be included in any grouping of major marketing clouds, like those from Adobe, Salesforce or Oracle. Today, it took another step to bulk up for that role by announcing it is buying Acxiom’s enterprise marketing division, Impact. Deal terms were not made public.

With One Brilliant Pokemon Video, This Swiss City Instantly Became a Viral Superstar: Basel is Switzerland’s third-largest city, and home to the famous Art Basel festival. Its tourism agency, Basel Tourismus, went all in on the Pokemon Go craze by filming a video with four life-sized Pikachus on a rampage through the city.

How Facebook is stepping up its whack-a-mole war against clickbait now: To reduce the number of Facebook posts linking to articles whose headlines promise information that goes undelivered, sometime “in the coming weeks” the social network’s news feed algorithm will scan those posts’ headlines for phrases that often appear in clickbait headlines. Facebook announced this move in a blog post soberly titled, “News Feed FYI: Further Reducing Clickbait in Feed.”

Twitter Is Helping Brands Drive Conversations With ‘Instant Unlock Cards’: The company is unveiling an “Instant Unlock Card” that encourages people to tweet about a brand in order to earn rewards such as a movie trailer or an exclusive Q&A.

Facebook launches new layout for Pages: The brand pages focus on the brand and put ads on the sidelines. The new layout is crisp, clean and gives the brand a little more prominence. A spokesperson from Facebook said, “We’ve introduced a new design for Pages on desktop to make it easier for people to learn about and interact with businesses on Facebook, including a new column for tab navigation and a more prominent call-to-action button.”

The ‘World’s Biggest Asshole’ Teaches You About Organ Donation in This New Campaign: According to a new campaign for Donate Life from The Martin Agency that person, that enormous asshole, is Coleman F. Sweeney. In life, Mr. Sweeney, played by actor Thomas Jane, exhibits all of the worst characteristics of a person. After he dies, one action amidst a lifetime of being a jerk turns him into a hero. But how?

Inside Diesel Black Gold’s fall campaign, in 5 Instagrams: Andreas Melbostad took over as head designer for the Diesel Black Gold’s men’s and women’s collections in 2012, tasked for the past eight seasons with continuing to define Diesel Black Gold’s identity as a contemporary brand, separate from its founding company. In the latest ad campaign for the fall/winter collection, he brings the brand’s signature utilitarian aesthetic to the forefront with models Mica Arganaraz and Louis Johnson as the stars.

Gillette Perfect Isn’t Pretty with Sia: Gillette’s “Perfect Isn’t Pretty” commercial provides a glimpse into training for the 2016 Rio Olympics for Brazilian footballer Neymar Jr., Chinese swimmer Ning Zetao, American decathlete Ashton Eaton, and English cyclist Andy Tennant. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is “Unstoppable” the hit written by Sia, with rapper Pusha T, Brazil marching band Banda Olodum.