Twitter India to stream interviews with business & tech veterans: Twitter India and PING Networks, a video creation and distribution firm are launching a live-video interviews series titled “#MegaBites”, which will showcase interviews on business and technology leaders from the country, according to this IANS report.
Mindshare brings in John Thankamony as head – programmatic: Mindshare has brought on board John Thankamony as head – programmatic. In his new role, Thankamony will focus on driving programmatic adoption and the embracing of programmatic tools by Mindshare clients. This will include the development of FAST (Future Adaptive Specialist Teams), Mindshare’s solution for clients to harness the power of data.
eBay breaks stereotypes with #ThingsDontJudge, embeds ’10 crore products’ in larger social message: eBay India has rolled out a TVC which communicates its vast range of (over 10 crore) products. The film has been conceptualised by BBDO India.
YuppTV confirms its acquisition of US-based Reliable IPTV: US-based online video streaming application YuppTV confirmed that it has acquired Reliable IPTV. This was first reported by Telugu 360. A spokesperson for the company said that they could not give any other details about the deal at the moment and that it would issue a statement about the same soon.
Havas Media ropes in Nitin Karkara as head of digital: Havas Media Group India has appointed Nitin Karkara as head of its digital operations. Karkara’s mandate at the agency will be to promote and drive growth for the 360-degree digital offering. He replaces Ranjoy Dey who has moved on from the agency. Karkara was previously at Cheil.
Langoor adds MoneyGram to its kitty: Langoor, a digital agency, will handle MoneyGram International’s digital duties in the Middle East and Asia Pacific. The agreement also includes Langoor managing the company’s Twitter Cricket account (@MGCricket).
Coca-Cola encourages ‘Coke Nawaazi’ ahead of festive season: Coca-Cola India has rolled out a TVC ahead of the upcoming festive season. The film features Bollywood actors Deepika Padukone and Renuka Shahane and has been conceptualised by McCann Erickson.
Amazon is busy stitching content deals for possible Diwali launch of Prime Video: Several Amazon India executives are busy stitching content deals with various production houses and studios as the e-commerce giant readies to make a big splash in the digital video market with Amazon Prime Video. While the launch date hasn’t been announced, a Diwali launch is the most likely possibility.
United Colors of Benetton sports the message #UnitedByPlay: ‘Unity is diversity’ is a slogan that our country has been sporting for decades now, and brands have not shied away from leveraging on this in their communications. One of them is United Colors of Benetton, a multi-national garment brand, which again tells the story of communal harmony in India in a spirited ad.
Dixcy Scott now ‘fully elastic, fully fantastic’: Dixcy Textiles has rolled out its new advertising campaign for its innerwear products and roped in Bollywood superstar Salman Khan as endorser. The humorous ad highlights the fit and quality of Dixcy Scott, a popular men’s innerwear brand.
nexGTv enters into strategic alliance with Culture Machine: nexGTv, the subscription-led video entertainment app, has tied up with leading digital media firm Culture Machine to feature its unique and differentiated content on its platform. With this association, nexGTv viewers will now be able to access and watch various digital channels such as Being Indian, Put Chutney, Blush, Epified, All Access, Awesome Sauce, Viva, Whack, Old Delhi Films and Rascalas, which are all owned and operated by Culture Machine.