The Twitter India account @twi tweeted on 17th March, 2012 that it has added new local trends from 6 cities in India. Now along with India and Mumbai, Twitter will also show local trends from cities such as Ahmedabad (Twitter needs to change this as it has been spelt as Ahmadabad), Chennai, Bangalore, Delhi, and Mumbai.
The new changes brought in by Twitter will now help you to see the hot trending topics in your city along with India. So if you want to change the trends from India and make it any of the cities listed by Twitter, then click on the ‘Change’ link, located adjacent to your current trend on your Twitter home screen. On click you would get an option to select your city. Apart from this there are Twitter apps that help you to follow exclusively all the trending topics worldwide including Indian cities too. What the Trend app, which we had reviewed earlier, is an interesting one but my recent personal favorite is Trendsmap. Along with the hot trends that are happening right now, it also gives you a list of Trending Videos, Popular people in India, Weekly top tags, etc. I think the additional inputs from Trendsmap make it really useful.
After introducing Twitter in Hindi last year this is the latest news from Twitter for India. For Twitteraties, this new addition may not call for much of a joy but for brands it could be useful. Of late we have seen some brands banking on Twitter heavily and one such strategy was creating Tweetmobs. So in such cases a brand would definitely like to see how it is performing in India and also in the cities which it could be targeting. So for example the way Mirinda did a Tweetmob recently it would be definitely interested in finding out how it has performed in major cities such as Bangalore, Hyderabad, Mumbai, Delhi, Chennai, etc.
What do you think, is it just for namesake or Twitter trends listed in cities could be a great insight for brands that believe in the power of 140 characters?