Twitter is growing its base in India, as is apparent with the latest development. According to Medianama, Arvinder Gujral has joined the company as Head of Mobile Business Development for India & South East Asia.
As per Gujral’s LinkedIn account, he has been with Twitter for more than two months now. Prior to the new role, his last assignment was with Aircel designated as Head Data VAS, New Products and Aircel Digital.
His Aircel stint lasted for more than 4 years, where he was also involved in driving the telecom company’s social media strategy. Prior to Aircel, Gujral was associated with companies like Geodesic Information System as Director Product Marketing, and Ciber Inc. as VP Business Development.
Like all other networking companies such as Facebook, LinkedIn, etc. Twitter is also aware that emerging markets like Asia will not only give it a sizeable user base but also spike its ad dollars. However, Twitter has been going slow and this is its second big hiring in the sub-continent.
It started with the hiring of Rishi Jaitly late last year as a Director of the Indian market. Since then one of the key focuses of Twitter has been tempting mobile users to use the platform. With India being the third largest smartphone market, the move comes with no surprise. In this mobile first world, hiring of Gujral makes more sense when it has been forging partnerships with operators like Vodafone in the country, whereby Android users are getting free Twitter for 90 days.
Besides this Gujral’s mandate could be looking at Twitter’s other new focus of targeted advertising in the country. To do so Twitter has partnered with Komli Media, APAC’s Leading Digital Media Network as its ad sales partner in India. With this deal Komli would be selling all the ‘promoted products’ of Twitter such as Promoted Tweets, Accounts and Trends.
Since the partnership of Twitter with Komli is also active in the South East Asia region since last year, it wouldn’t be surprising to see Gujral take over this too. He is Twitter’s man in the country as well as in South East Asia.