I wish I had a Samsonite: Samsonite, the travel luggage company, has worked with their advertising agency Publicis Conseil to create Samswrap, a message with the potential to travel across the world. As one of the world’s leading, iconic travel brands, Samsonite make some of the strongest, lightest and most secure luggage in order to accompany voyagers on their travels.
News consumers turn to Facebook, YouTube first: More than half of all online news consumers are turning to social networking sites such as Facebook, YouTube and Twitter ahead of traditional media groups, according to a new survey by the Reuters Institute for the Study of Journalism.
Facebook VP: 5 years from now, your News Feed will be “probably all video”: Nicola Mendelsohn, the company’s VP for Europe, the Middle East and Africa, told Fortune’s Most Powerful Women International Summit in London today that Facebook “will be definitely mobile” in five years and predicted that it “will be probably all video,” too.
Twitter has invested in music streaming service SoundCloud: Two years ago Twitter thought about buying SoundCloud, but ended up walking away from the music service. Now Twitter has bought a piece of SoundCloud instead.
Pinterest Takes a Page From Facebook’s Playbook and Steps Up Its Ad-Targeting Game: Pinterest is launching three new types of targeting aimed at helping brands fine-tune their Promoted Pins, the site’s two-year-old ad product. Up until now, brands have primarily used Pinterest’s own data to target ads based on someone’s interests, location or type of device. Now, Pinterest is letting marketers plug in their own data to create more sophisticated campaigns.
Facebook Videos Are Creating 13 Times More Chatter Than They Were Last Year: Facebook videos are creating 13.2 times the amount of chatter on the social network year-over-year, while users are sharing and creating three times the number of videos this year compared to 2015. There are 100 million hours of Facebook video viewed daily, the company told Adweek.
One British agency’s plea to young voters: #DontFuckMyFuture: Today, the agency has launched its own social media campaign, #DontFuckMyFuture, to cut through the mudslinging and mobilize younger voters on June 23, when Britain votes on whether to remain in the EU. The under-25 demographic has seen a low turnout at past polls.
Facebook is putting maps in ads and will measure store visits: Facebook is adding maps to its location-based local awareness ads to give brands a better chance you’ll visit their locations. And if you do, Facebook will now start telling brands how many people it thinks actually visited their locations based on these ads.
How mobile is overtaking desktop for global media consumption, in 5 charts: The amount of time people spend on their phones to use the internet is set to skyrocket this year, new research shows. Mobile overtook desktop computers as people’s preferred device to access the internet last year, and that trend is forecast to jump by 28 percent this year, according to Zenith’s Media Consumption Forecasts, released Monday.