Twitter, one of my favorite networks and also for 140M active users has donned a new look. According to a blog post published by Doug Bowman, Creative Director (@stop), Twitter has a complete logo redesign and the new logo is nothing but a simple blue bird, which we all relate to. The bird has been created out of love for ornithology, design within creative constraints and simple geometry. So from now on, Twitter won’t be represented as a text, bubbled typefaces, or a lowercase ‘’t”. It is a bird that we have resonated with.
[pullquote id=”lhipull” class=”center_lhi”]Twitter is the bird, the bird is Twitter.[/pullquote]
As stated in the blog, the new logo has been crafted purely from three sets of overlapping circles, which you see in the video attached below. In other words, it reflects the similarity on how our interests, networks, ideas, etc. intersect with other friends and peers.
For me, the new logo is a refreshing change and today Twitter is associated more with the bird rather than letters. So I think this is a welcome change that Twitter has done after 6 years. To know more about the new trademark, its guidelines and new image downloads, do visit Twitter brand resources page. Also make sure you are aware of the usage guidelines and promoting your Twitter account do’s and dont’s.
- Use official, unmodified Twitter bird.
- Make sure the bird faces right.
- Allow for at least 150% buffer space around the bird.
- Use speech bubbles or words around the bird.
- Rotate or change the direction of the bird.
- Animate the bird.
- Duplicate the bird.
- Change the color of the bird.
- Use any other marks or logos to represent the brand.
Promoting your Twitter account
- Use one of the Twitter buttons as a link to your account online.
- Use one of the Twitter bird logos with your @username nearby in print.
- Write out Follow us on Twitter with your @username nearby when you’re unable to show the Twitter bird.
- Manipulate the Twitter bird.
- Use any other artwork from the site, such as the verified badge.
- Create your own buttons or images using our logos unless technically necessary, such as in signature bars. If you do, use this resized version of the Twitter bird.
I find the new logo apt with the brand Twitter has created over the last six years but how do you see it? What do you think?