Twitter Gets Serious With Its Million Dollar Branded Emojis, Microsoft Might Buy SwiftKey

Global digital marketing news - After launching the hyped Twitter branded emojis last year, the company is gearing up, Microsoft is entering a deal to purchase SwiftKey for around $250 million, and more

Twitter Changes Home Pages To Give Timeline Of Top Tweets: Not signed into Twitter? Not everyone is — and Twitter recognizes that it can still create a custom user experience when one is not seeing tweets from people they follow. Logged-off users will still be able to benefit from Twitter content on mobile devices, seeing stories and conversations that would be relevant to them, the company announced today.

Yahoo Revenues Off 15 Percent, CEO Mayer Announces Restructuring Plan: Yahoo announced Q4 and full-year revenues. While earnings per share were in-line with expectations, revenues (ex-TAC) were down 15 percent. As expected the company confirmed that it would lay off 15 percent of its workforce and also announced a restructuring.

Twitter Gets Serious With Its Million Dollar Branded Emojis: After launching the hyped Twitter branded emojis last year, the company is gearing up, Super Bowl style (and effectively priced just like those coveted TV spots, typically in the seven figures), with emoji for brands looking for even wider distribution.

Kik’s Branded GIFs Allow Companies To Engage With Users: Today, the company announced that Kik will use its emoji keyboard to highlight branded GIFs, working just like emoji-GIFs via the keyboard. Launch partners include Zoolander No. 2 and WWF whose Giphy-style photos certainly will be conversation starters and with potential to be exchanged far and wide.

Uber unexpectedly revealed a new logo, confusing everyone: Uber hailed itself a new logo today. The on-demand car service app shed its four-year-old look, ditching the stylish “U” embossed on a black badge, replacing it with a backwards “C” with a square in it that the brand is calling a “bit.”

Instagram debuts first-ever scripted series, to be broadcast daily in 28 episodes: Instagram is hoping users will follow its first attempt at creating an original series for its platform. Shield 5 is a 28-part thriller that will be broadcast daily during the month of February on its very own Instagram page.

Watch how Microsoft plans to change the Super Bowl with HoloLens and augmented reality: The Windows company released a promotional video today that reveals its vision for how the HoloLens AR head-mounted display might expand the way people enjoy content like professional football.

Microsoft is reportedly buying SwiftKey for around $250 million: Microsoft already has one of the better mobile keyboards out there, and it sounds like it may soon own another great one. The Financial Times reports that Microsoft is entering a deal to purchase SwiftKey for around $250 million, with plans to announce the acquisition this week. Pinged for comment, Microsoft said it has “nothing to share at this time” and SwiftKey declined to comment on “rumors [and] speculation.”

YouTube Developing Live 360-Degree Video Capability: YouTube is developing the capability to livestream 360-degree video on its platform, BuzzFeed News has learned. Multiple sources familiar with the company’s plans confirmed YouTube has been meeting with 360-degree camera manufacturers about adding support for immersive live-streamed video broadcasts to its platform. The launch timeline remains unclear.