German publishers are pooling data to compete with Google and Facebook: Axel Springer, Gruner + Jahr, RTL owner Bertelsmann Group, and Der Speigel owner are among eight of the 10 biggest publishing groups in Germany to be pooling masses of reader data, from just under 1,000 websites including tabloid Bild, and other major titles.
Facebook tests desktop Pages redesign that drops right-rail ads: After overhauling the look of mobile Pages last fall, Facebook is experimenting with a new design for the desktop version of Pages that drops right-rail ads from the page, among other changes.
New AMP ad formats in the works as Google study shows higher eCPMs on AMP: Last week, Google shared the roadmap for developing feature enhancements for the accelerated mobile pages (AMP), including a status update for ad-related projects. On Tuesday, the company shared some early ad performance results on AMP content.
Twitter for Android gets facelift: Using the Twitter app on Android? Today, your microblogging app is sporting a new look, no matter where you reside in the world. The new Twitter for Android has taken user feedback to enhance the user design and to simplify the user experience. As seen below, the design has swipe functionality to move between screens, such your Home timeline, Notifications and Direct Messages.
Snapchat redesigns Discover tab to grab more attention for publishers: Snapchat is looking to push more attention to its Discover section through a redesign that parlays the popularity of Live Stories into its publisher portal and boosts publishers’ profiles in the app’s Recent Updates section.
How FloSports used Facebook to grow paid subscribers by 22 percent: FloSports is a subscription-based streaming network of 12 sites focused on niche sports like track and field, volleyball and even Brazilian jiu-jitsu. FloSports has a mixed revenue model. About 60 to 70 percent of its library, which includes breaking news, short highlights and studio shows like “Run Junkie,” is available for free. Live competitions and documentaries are behind the paywall, which is priced at $20 per month or $150 per year. It boasts over 100,000 paying subscribers.
Ad blocking forecast to cost $35 billion by 2020: Informa Group’s research arm Ovum believes if publishers continue to respond to the ad-blocking threat with measured approaches, by 2020, revenue losses from ad blocking will be $10.5 billion (£7 billion) in the U.S., and $1.9 billion (£1.3 billion) in the U.K. The silver lining to that steep bill: It’s far lower than the $78 billion in losses Ovum predicts if nothing whatsoever is done to address ad blocking.
Poetic Pilgrimage Do Your Own Thing: iD, the challenger mobile network, has released the second instalment in its new brand campaign ‘Do Your Own Thing’. Following the success of its ‘Urban Riders’ series in May, the new instalment features female Muslim hip-hop duo Poetic Pilgrimage, as they guide viewers through their music, identity and religion.
Facebook axes messaging on mobile web, pushes people to Messenger: Facebook’s workaround of chatting on its mobile website rather than downloading Messenger is coming to an end. The social network is beginning to block users from using the messaging tab on Facebook’s mobile website and is forcing them to download Facebook Messenger.