Twitter Files IPO: 218M Monthly Active Users, 163.5M Monthly Mobile Users, 65% Of Ad Sales From Mobile

Twitter files its IPO and shares that it has 218M Monthly Active Users, 163.5M Monthly Mobile Users and 65% of Ad Sales come from mobile

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The next big IPO filling in Silicon Valley possibly after Facebook has been filed. The 140 character social network, Twitter has filed its long-anticipated IPO which it revealed via a Tweet last month. According to reports, Twitter is looking to raise $1 billion in this initial offering.

Twitter IPO detailsRevenue details released by Twitter in the S1 filings

1. $1,000,000,000: the amount that Twitter is looking to raise in its IPO.

2. $28,278,000: revenue generated in 2010.

3. $106,313,000: revenue generated in 2011.

4. $316,933,000: revenue generated in 2012.

5. $253,635,000: revenue generated in the first half of 2013.

6. $69.3 million: Twitter’s net loss in the first half of 2013.

7. $53 million: Twitter’s international revenue in 2012.

8. $62.8 million: Twitter’s international revenue in the six months ending June 30, 2013.

9. 65 percent of advertising revenue generated from mobile devices in Q2 FY2013.

10. 75 percent of monthly active users accessed Twitter from a mobile device.

User details released by Twitter in the S1 filings

1. 215 million monthly active users, 100 million daily active users and sees 500 million tweets per day.

2. The company also says it had 218.3 million average monthly active users in the three months ended June 30, 2013. A 44 percent increase from the 151.4 million average monthly active users it had in the three months ended June 30, 2012.

3. During the same time, Twitter had 163.5 million monthly active mobile users i.e. 75 percent of users accessed the service from a mobile device (phones and tablets).

4. 65 percent of the company’s advertising revenue was generated from mobile devices.

5. Twitter accounts outside the country constituted 77 percent of the social networks’ average monthly active users in the three months ended June 30, 2013.

6. International revenue (based on the billing location of its advertisers) has been only 25 percent of its consolidated revenue in the three months ended June 30, 2013. This could be the reason why Twitter has been pushing its ad inventory in countries like India and the South Asian countries now.

The mobile dominance in terms of numbers and revenues can give a good start to Twitter unlike Facebook.

The company which has not listed a valuation, has listed a number of risk factors in the filing which includes potential business harm if – influential users conclude that an alternative product or service is more relevant, among other risks. Twitter wants to push itself in the emerging markets with the IPO but the already mobile company also pinpoints the growth of messaging apps as a big threat to its service in Asia.

Image courtesy: Kaushal Karkhanis