Can an overweight comedian sell a beauty cream? In a category where conventions of beauty are so strictly defined that even product designs mimic the ‘ideal’ body shape and size, Joy – the personal care brand from the house of Ratnasagar Herbals decided to bring on board a clearly overweight ambassador, (Bharti) Singh of Comedy Nights Bachao fame to endorse its crème and moisturiser.
Deepak Abbot joins Paytm as senior VP, growth marketing: Paytm has announced the appointment of Deepak Abbot as its senior vice president – growth marketing.
Parminder Singh tweets exit; Maya Hari to head India and SE Asia: Paminder Singh, managing director of Twitter in India, South East Asia and the Middle East, has announced that he is exiting the company via a succession of tweets.
Twitter curates a special emoji for #KoffeeWithKaran: When it comes to live TV, Twitter is known to set the trend. This time it is with popular talk show #KoffeeWithKaran hosted by Bollywood filmmaker, Karan Johar (@karanjohar). Beginning today and for the rest of Season 5, millions of avid TV viewers can engage, interact and join the conversation using the special emoji in time for the Sunday debut. Viewers can Tweet using #KoffeeWithKaran, #KWKonSW and #KWK and the iconic yellow coffee mug emoji will appear next to the hashtag in their Tweet.
Axis Mutual Fund seeds a good thought for a better future: Axis Mutual Fund, an asset management company, undertook a unique initiative #SeedTheBoldFuture, which focuses on the message, ‘a bold future starts with the seeds one sows today’. The idea was co-created by AgencyDigi Communications.
Dineout’s #FeedASmile campaign aims to eradicate India’s hunger woes: Dineout, the premier table reservation app, recently introduced a campaign called #FeedASmile that aims to fight hunger and create awareness to donate funds to provide meals to India’s underprivileged children through India Food Banking Network (IFBN).
MakeMyTrip shows newlywed gifting mom her second honeymoon, pitches Travel Card as ‘the excuse to roam’: MakeMyTrip has rolled out a digital campaign for its Travel Gift Cards. The film has been conceptualised by Publicis Communications and features Bollywood actors Diana Penty and Neena Kulkarni.
Cadbury 5Star: The 11-year-old journey of ‘Ramesh-Suresh wali’ chocolate: A six-year-old girl goes to a shop and asks for the ‘Ramesh-Suresh wali’ chocolate, instead of Cadbury 5Star. Where people can’t read or write, they ask for the ‘Ramesh-Suresh’ chocolates. This is the kind of recall value that the Cadbury 5 Star’s goofy looking characters bring to the brand. It hardly takes nano of a second for any Indian to recollect the brand from these two mischievous looking boys who have kept the brand going