Brands celebrate Raksha Bandhan, Twitter celebrates #SakshiMalik’s victory

Indian digital news - Brands introduced their special Raksha Bandhan campaigns dedicated to all the brothers and sisters, After her win at Rio2016 #SakshiMalik trended throughout the night and the next morning on Twitter, and more

RummyCircle launches TVC for online gamers: The wholly owned division of Play Games24x7, RummyCircle, has launched a new TVC encapsulating the thrill and excitement of playing the game of rummy online. The latest commercial is an immersive take on the action-packed nature of the game capturing the raw pleasure of competing and winning.

Social media at the heart of brands’ strategy in India: TNS study: Brands in India are placing social media at the heart of their strategy as they strive towards 360-degree customer engagement. The global insights consultancy TNS’ (formerly known as Taylor Nelson Sofres) annual Marketing Monitor study, highlights the centrality of social media for marketers. The platform ranked as the top element guiding the planning process, as well as the top metric used to measure the performance of campaigns.

With 230,000 tweets, Twitter celebrates #SakshiMalik’s victory at Olympics: When wrestler Sakshi Malik opened India’s account with a medal at the Rio Olympic Games by clinching a bronze in the 58kg category, the Twitter world rejoiced at her victory with #SakshiMalik trending throughout the night and this morning as well on Twitter.

LIQVD Asia wins Digital Media & Marketing mandate for RR Kabel: LIQVD Asia, the digital driven marketing communications agency has won the digital mandate for RR Global in a multi-agency pitch. LIQVD Asia will take care of all its Digital Media & Marketing Mandate. The multi-agency pitch was held over a period of two months with 9 different agencies meeting the managing team of RR Group and presenting their respective strategies.

‘It’s not Football It’s War’ for SPN’s latest LaLiga Season: The Sports Cluster of Sony Pictures Network India (SPN) kicks off the 86th edition of LaLiga with a bold statement, ‘It’s not Football It’s War.’ The channel has also come up with an ad campaign, conceptualised by JWT, to promote the season. This year’s campaign has been curated keeping in mind the enormous scale and viewer base of the league. The season will be showed from August 20 on Sony Six and Sony Six HD.

Blush and Castrol Activ Scooter joins to make ‘Chal Udte Hain’: Culture Machine’s digital channel ‘Blush’ and Castrol Activ Scooter collaborate to celebrate the beautiful bond between a brother and sister. A brother is your first best friend and your partner in crime, he loves you unconditionally, inspires you, motivates you and most importantly he empowers you! ‘Chal Udte Hain’ tells a heartfelt story of a brother becoming the wind beneath his sister’s wings!

IPG Mediabrands formally launches mobile specialist Ansible in India: IPG Mediabrands has just launched its global full service mobile marketing company, Ansible, in India. Drawing on internal talent, Anjali Hegde, until now CEO of Reprise Media (the second digital agency of IPG Mediabrands) has been appointed to head Ansible India. It will offer mobile strategy, mobile media planning and buying, mobile marketing and analytics, creative, technology and enterprise solutions.

YuppTV Bazaar Partners with ScoopWhoop, to Host Latter’s Exclusive Viral Content: YuppTV, an OTT player, has entered into a strategic partnership with ScoopWhoop media, the internet media company. The association is set to host ScoopWhoop’s most exclusive viral content at YuppTV Bazaar, an online marketplace for video-on-demand, by YuppTV.

Brands Celebrate Raksha Bandhan with Thoughtful Campaigns: Siblings are the best buddies, nightmares, partners in crime and the ones with whom one can share everything. This Raksha Bandhan, brands took the same insight to introduce their special Raksha Bandhan campaigns dedicated to all the brothers and sisters.