Twitter bids for IPL’s digital rights: Micro-blogging social network, Twitter is bidding for the digital rights for Indian Premier League, the Board of Control of Cricket in India’s marquee event, joining a raft of corporate heavyweights from broadcasters to telecom behemoths.
Max Fashion allocates Rs 10 crore for five-week long campaign, releases first TVC in 10 years: Max Fashion, under the Landmark Group, has launched its first television campaign after 10 years of being in the business. At a moment, when all the brands are either talking about discounts or focusing on showcasing their collection, Max wanted to connect with their audience on an emotional level. Conceptualised by JWT, it is a five-week long campaign, with a budget of Rs 10 crore, to reinforce the brand’s key message –fashion for the entire family at great prices.
Gozoop in talks to acquire 56 Blue Lights: Digital creative firm — Gozoop is in talks with UAE based company 56 Blue Lights, an offline activation agency and syndicated content provider, about a likely acquisition. The move has been engineered to realise the synergies of online and offline marketing and provide an enhanced 360° marketing experience to its clients.
Twitter India’s Apsara Chidambaram joins Adobe Systems India as agency partner lead: Adobe Systems India has appointed Apsara Chidambaram as agency partner lead. In her new role, she will be based out of the company’s Bangalore office. Chidambaram was the erstwhile head of sales (South) for Twitter India.
The Airtel Girl has a ‘shortcut’ to ease your digital life: Bharti Airtel has re-launched its My Airtel App in a new avatar – making it a gateway to the digital world. My Airtel App now has a curated set of apps for its users.
Usha International’s new ad talks all about ‘happy hawa’: Usha International, a leading consumer durables company, has launched a 360 degree campaign for around the theme ‘Hawa Happy’. The TVC captures some endearing and identifiable moments of an Indian family and how Usha fans and coolers form an integral part of these moments. This film features the entire range of Usha fans including ceiling fans, exhaust fans, kids fans, tower fans and pedestal fans.
Priyanka Chopra gets candid in Microsoft’s latest show ‘Beneath the Surface’: Microsoft India, has launched a new digital content creation initiative titled ‘Beneath the Surface’, a digital show hosted by popular film journalist and critic Anupama Chopra. The three part series will feature some of the most popular celebrities of the Indian film industry – Priyanka Chopra, Karan Johar and Shah Rukh Khan, and goes beneath the surface to give viewers an insight into the ‘craft of the master’ and lets them in on what a day in the life of Bollywood’s more powerful stars looks like.
The good hope: Ogilvy Delhi’s animated films for KFC will melt your heart: Ogilvy Delhi has created a digital campaign “You eat, they eat” for KFC’s add HOPE initiative, where KFC will contribute up to Rs. 5 from the sale of every bucket. The agency saw an opportunity to use the KFC bucket to raise awareness for the plight of millions of children, suffering from hunger.
Cleartrip associates with OML to launch a new content programme: Cleartrip, in association with OML, launches ‘First Cut’ –a programme that will feature events under comedy, music and storytelling genres. The first version of ‘First Cut’ will see 27 events being held across the metros: New Delhi, Bangalore and Mumbai.
Hot Wheels’ campaign featuring Rob will make you want to quit procrastinating: The millennial parents are all about creative learning and DIY for their kids. Hot Wheels in their endeavor over the years to encourage kids on purposeful play collaborates with DIY genius, Rob.
MultiTV launches Automator, a video platform solution: MultiTV, a leading provider of video streaming platform and solutions for live TV and video on demand, announced the launch of Automator, a first of its kind end-to-end white label OTT (Over the Top) video platform solution. Automator aims to go beyond being just another video serving platform and focuses on insights, speedy solutions, agility and cost-efficiency for businesses. It unifies the entire OTT workflow into one seamless system for better business performance & end-user experience.
TRAI may look into regulating autoplay video ads: report: India’s telecom regulator TRAI will hold a discussion with telecom and internet service providers and social media companies on the 24th of October to address unsolicited video ads that eat into subscriber mobile data, reports PTI. The discussion will help TRAI understand whether such unsolicited video ads need to be regulated. The regulator will look into video ads that auto-play without user’s consent on independent websites as well as on social media platforms.
Cricket stars wear mothers’ names with pride, bat for Star Plus’ #NayiSoch: Star India, sponsor of the Indian cricket team, launched a campaign to challenge gender stereotypes featuring cricketers MS Dhoni, Virat Kohli and Ajinkya Rahane, during the first India-New Zealand ODI on 16 October. The promos adopt the theme ‘Nayi Soch‘, building on the philosophy of Star India’s flagship Hindi GEC Star Plus.
Zenith bags media mandate for Bombay Dyeing: Leading media agency Zenith, part of Publicis Media has bagged the full range of media duties, inclusive of digital and social of Bombay Dyeing, one of India’s largest brand in home furnishing.
DailyHunt gets $25M from Bytedance & existing investors: News and ebooks mobile app DailyHunt has raised $25 million in a round of funding led by China-based Bytedance. Existing investors Matrix Partners, Sequoia Capital India, Falcon Edge, Omidyar and former Vodafone CEO Arun Sarin also participated in the round. Bytedance is a content aggregator in China, and according to DailyHunt, the collaboration will help it with news personalization and the use of machine learning. As a part of the deal, Bytedance founder and CEO Zhang Yiming will join the DailyHunt board.
Devang Raiyani joins Indigo Consulting to head strategy: Indigo Consulting, the digital agency under Leo Burnett India, has announced the appointment of Devang Raiyani as national head of strategy. Raiyani joins from Advocacy will report to Dheeraj Sinha, CSO, Leo Burnett. Prior to this, Deepak Gopalakrishnan headed strategy for the agency. Gopalakrishnan now works with OML.