1. Byju’s – nurturing love affairs with studies: To promote its mobile app for students, Byju’s has unveiled a new campaign that speaks of the love for studies by the student community. Conceptualised by LinEngage, the experiential marketing and activation division of Mullen Lowe Lintas Group, the campaign speaks of the fondness by the young TG for their respective subjects.
2. Times Internet launches ‘Astrospeak’ app: The new mobile app by Times Internet, ‘Astrospeak’, is all set to help users plan their day better with a host of astrological services around career, personal and financial needs. The Android app will offer a multitude of free and custom services with over 100+ renowned consultants and experts on board.
3. Godrej Hit launches app to track Dengue & Malaria: On World Mosquito Day (20 August), Godrej Hit launched a special drive to create heightened awareness around the need to download its mobile app, which is designed to deliver real-time info on dengue and malaria based on user’s location at vulnerable places.
4. Singapore-based social network migme signs up with Qyuki MCN: Singapore-based mobile entertainment platform Migme has partnered with Mumbai-based Qyuki Digital Media, a creative multi-channel network which helps content creators grow their audiences on multiple online platforms. Qyuki was founded by leading filmmaker and writer Shekhar Kapur, musician A.R Rahman and new media expert Samir Bangara.
5. Twitter appoints Viral Jani as head of TV Partnerships, India: Twitter has brought Viral Jani on board as the head of TV Partnerships for India. As part of his role, Viral will work with the complete TV ecosystem of broadcasters, production houses and audience measurement systems, to make Twitter the second screen to TV in India. He will be based at the website’s Mumbai office.
6. MakeMyTrip launches train booking app in 5 Indian languages: MakeMyTrip has launched an Android app where users can book round trip train tickets in English, Hindi, Gujarati, Tamil, Malayalam and Telugu. The company said that it was investing in services supported by regional content. The app offers booking of general and Tatkaal tickets to all routes in India, train information from nearby stations and fare details. Users can also search by train number, PNR status and seat availability.
7. Mobile Data: Android Rules; The Average Indian User Is Male And Is 23 Years Old: Smartphone use in the Asia Pacific region continues to grow at a pace on par with the rest of the world, with page-view volume on mobile websites and apps approaching global averages, according to today’s APAC State of Mobile Advertising report from Opera Mediaworks in partnership with the Mobile Marketing Association.