1. Cadbury sweetens Eid celebrations: Cadbury Celebrations, the chocolate gifting brand in the Mondelez portfolio is known to release festival timed advertisements that are emotional and celebratory. This year, for Eid, communications agency Contract has conceptualised a TV and cinema film for the chocolate makers that brings out a sense of playfulness to the celebrations as well.
2. Anurag Kashyap, Harsha Bhogle, Amit Trivedi go candid for Micromax LED TV: Conceptualised by Lowe Lintas & Partners, the TVC shows how these three experts are able to excel at their profession thanks to the superior performance of Micromax LED TVs.
3. OneTouch gets diabetics to take care of themselves: Lowe Lintas & Partners has created the campaign, titled ‘Khud ki care’, which features actors Bomab Irani and Simone Singh as husband and wife to communicate this message to diabetic patients and their caregivers in a light- hearted manner through a series of three ad films.
4. Percept restructures; integrates media businesses into single entity ‘Percept Media’: Percept has restructured and integrated its Media businesses into a single entity ‘Percept Media’ with effect from 6 July 2015. The restructure will enable Percept to bring greater focus and offer better synergies and efficiencies between the various media arms, thereby presenting a wider array of services and solutions to stakeholders.
5. Twitter appoints Mahima Kaul as India public policy head: Twitter has appointed Mahima Kaul to lead its public policy in India, reports ET. Twitter’s head for India news politics and government announced this through a tweet on the platform. Kaul joins Twitter after a stint at the Observer Research Foundation where she worked as a fellow for over 2 years. She led the cyber and new media initiative and was on the CyFy committee, a conference on cyber security and internet governance, at ORF.
6. In India, Dubsmash & ‘velfie’ videos replacing selfies: Move over selfie, India is embracing the “velfie” with Bollywood stars, sporting heroes and even politicians taking and posting videos of themselves online using a range of new mobile apps.
7. Mobile commerce sales likely to hit $638 bn by 2018: study: Global e-Commerce sales made via mobile devices are expected to cross $638 billion by 2018, according to the joint study brought out by ASSOCHAM and Deloitte here today.