7 Major Findings About Indian Teenagers On Social Media And Security

7 major findings of McAfee's Tweens, Teens and Technology 2014 report that highlights the state of Indian teenagers on social media and online security

The Internet and social media networks define life for almost everyone. While the internet and social media have changed our behavior patterns and how we live, it also comes with its share of problems. The world of anonymity, fake scams, cyber bullying, and more have been rampant and teenagers are the most vulnerable lot.

While internet penetration is just 13% in India, a latest McAfee report states that half (50%) of the youth in India have had some experience with cyber-bullying (been cyber-bullied online or witnessed others being cyber-bullied), out of which one-third (36%) have been cyber-bullied themselves.

These findings are a part of its annual study, the Tweens, Teens and Technology 2014 report, which examines the online behavior and social networking habits of Indian tweens and teens, and aims to educate on the impact that risky behavior has on their privacy, reputation and social media experiences.

The findings of the report were based on Indian online tweens aged 8-12 years old and teens aged 13-17 years old; comprising 711 male and 711 female respondents from Mumbai, Delhi, Chennai, Bangalore, Hyderabad, Ahmedabad and Pune. Listed below are the seven major findings of the report:

1. Keeping up to the social pressure: 72% feel popular/important when they receive a lot of likes and 58% feel depressed when they don’t


2. Seeking attention contributes to risky behavior: 92% posted or have done something risky online and 49% beleive that they can eventually delete any content they have shared


3. Taking risks online: 71% have admitted interacting with people online they don’t know in person


4. New age parenting challenge: Only 46% say their parents have had a conversation with them about online safety. Others say their parents simply don’t care (52%)


5. 70% of online youth in India spend more than 5 hours on the internet in a normal week. Internet access is still predominantly desktop based (41%)


6. Half (52%) of India’s youth even access their social media accounts while at school; 57% being 8-12 years old v/s 47% 13-17 year old


7. 57% of youth would not know what to do if they were harassed or bullied online