TVS TYRES’ Tryst With Humor: In one of the latest ads, TVS TYRES, a brand owned by TVS Shrichakra, which manufactures two/three wheeler tyres, has roped in Kapil Sharma as the face of its campaign.
Saffola Masala Oats shows new ways of snacking – the Chinese and Italian way: Saffola Masala Oats recently launched a new campaign showcasing its unique range of chef’s choice meals. Their new brand ambassador, celebrity chef Kunal Kapoor, who played an integral role in creating the breakfast cereal’s Chinese and Italian flavours, demonstrates how oats could be eaten Chinese or Italian style. The campaign has been conceptualized by McCann Erickson.
Just Buy gives voice to ‘aam dukandaar’: Just Buy Live has announced its marketing campaign ‘Just Buy. Ek App. Ek Awaaz’. The e-distributor first launched a series of television commercials as teasers, before launching the ‘Just Buy Live’ app for retailers. The campaign highlights the need to empower small retailers and address their challenges. Just Buy Live’s campaign has been conceptualized and executed by Ferry Wharf Communications (FWC), a Mumbai-based Strategy, Design & Advertising Firm.
Rediffusion Y&R’s ‘Make in India’ campaign highlights the idea of ‘Magnetic Maharashtra’: The campaign for this mega event has been conceived by Rediffusion Y&R. For the ‘Make in India Week’ campaign, Rediffusion created a unique symbol – The Laman Diya, a representative of auspicious beginnings, peace, prosperity and growth.
“Let’s break up,” says Practo this Valentine’s Day: While most brands talked about warm fuzzy love stories around Valentine’s Day, Practo chose to highlight a break-up. Staying true to its proposition of health, the doctor discovery portal designed the tongue-in-cheek digital campaign #HealthyBreakups.