1. Facebook Tests Auto-Filling Marketing Forms With People’s Profile Info: A lot of marketers build their businesses by getting people to sign up for things like email newsletters. It’s a way to get people’s contact information so that the marketer can keep in contact with them and try to make them a customer. Now Facebook’s going to make it easier for marketers to collect that contact information.

2. Your Ketchup Is Sending You A Facebook Message: The Heinz brand is one of Universal McCann’s clients experimenting with a new platform built with messaging apps such as Facebook Messenger and Twitter’s direct messaging in mind. The goal is to understand the nuances of communicating with consumers in the channels that are gaining in popularity before critical mass forces them to.

3. Tumblr finally gives you a way to watch nothing but GIFs: Just in case you weren’t seeing enough GIFs in your Tumblr dashboard, the site now has a dedicated channel that plays an endless stream of them. Tumblr TV, unveiled Thursday, allows Tumblr users to watch random GIFs that have been posted by the site’s users.

4. WPP acquires brand experience agency SET Creative: WPP has acquired Portland-based SET Creative, a brand experience agency with offices in New York and Los Angeles. The move comes as WPP builds out its branding and identity division, which already includes retail and brand consultancy Fitch and global brand agency Brand Union.

5. Havas and Shazam Partner to Predict Hit Music and Drive Data-Fueled Engagement: A new partnership between Shazam; Mobext, the mobile business division of Havas; and Mobile Network Group will help brands use app data to personalize ads.

6. These Contest-Winning Instagram Photos Re-created Historic Images With a Few Twists Inspired takes on visual classics: Thanks to its photo filters, Instagram is known for empowering the common social-media user with a touch of artistry. But the mobile-social platform recently challenged users to show off their discriminating tastes with real attempts at art, asking them to remake iconic photos and post their interpretations with the hashtag #recreatedclassic.