“For us it was very important to find the right match. We thought WPP’s VML was the perfect fit because it was a big cultural match for us. The key team at VML was as grounded as we are and was as entrepreneurial as we are. So it was a perfect match of mindset, ideology and culture,” added Tripti Lochan, CEO at VML Qais in a recent conversation with Lighthouse Insights.
Tripti was sharing her thoughts on the Qais Consulting acquisition by WPP’s digital arm, VML
She further informed that most of the acquisitions start showing true colors after the honeymoon period but Qais has been quite lucky with VML. “We had a phenomenal journey so far. The result is that we are expanding in India, we have expanded in Indonesia. We are also looking at Vietnam, Malaysia and Philippines at the moment. So it has been a huge growth story from the time we got acquired.”
In the first part of the video conversation Tripti talked about growing at three different places, her first job as a programmer, the shift towards marketing and finally what led to the foundation of Qais Consulting.
In this second part, she talks about the journey of getting acquired by the end of 2011 and her thoughts on the recent social and digital media acquisitions in India by International mainline agencies.