TRAI unsubscribes to Facebook’s Free Basics campaign: Continuing its exchange of letters, the Telecom Regulatory Authority of India (TRAI) called Facebook’s campaign to garner support for its Free Basics as “crudely majoritarian and orchestrated opinion poll.” In a letter dated January 18th, TRAI continued its scathing remarks and said that Facebook method of collecting answers for its Save Free Basics campaign did not have the consent of its users.
GroupM estimates Digital AdEx to grow by 47.5 % in 2016: GroupM, released its biannual advertising expenditure futures report This Year Next Year (TYNY) yesterday, forecasting India’s advertising investment to reach an estimated Rs. 57,486 crores in 2016. This represents a growth of 15.5% for the calendar year 2016 over the corresponding period in 2015.
Arre launches its first sitcom series- I DON’T WATCH TV : After announcing India’s first digital social experiment–Ho Ja Re-gender, Arré is now ready to launch its first sitcom as part of its launch slate next month.
Cheil India makes two senior appointments: On the back of explosive growth in 2015, Cheil India today announced the appointment of Shekhar Suri and Farah Bashir to bolster their Digital and Strategic Planning capabilities. Suri joins the agency as General Manager-Digital and will be reporting to Sanjeev Jasani, Head- Digital. Bashir has been appointed as General Manager-Planning reporting to Sonal Narain, Chief Strategy Officer.
MTV’s #DunkThatJunk campaign with Vizeum drives 1.5 million social media interactions in 15 days: MTV in association with Vizeum has launched “The Junkyard Project”— an environmental initiative, which aims to raise awareness about cleanliness on the lines of Swacch Bharat Abhiyaan.
AdGlobal360 wins social media mandate for Firefox Bikes: The digital advertising agency Adglobal360 has won the social media mandate of Firefox Bikes, a distributor of international brands of bicycles in India, endorsing healthy and active lifestyle. The team starts off with their first campaign, #PedalON that focuses on the passion for cycling while simultaneously motivating the audience to keep striving for bigger goals in life.
GroupMpartners LINE to reach APAC consumers: GroupM has inked a media partnership across Asia Pacific with LINE Corporation of Japan.
Cinepolis creates video to correlate the love between movies and popcorns: Cinépolis releases a heart-warming video celebrating the intrinsic link between movie-going and this universally loved snack. The video illustrates how watching a film in a theatre is absolutely incomplete without digging into a bag of delicious popcorn.