Google Plus has undergone a sea of changes as it completes two years today. Almost always compared with Facebook, the more popular social network the world over, one cannot deny the beautiful user interface and social features provided by Google Plus. As per this Business Insider article, Google Plus is outpacing Twitter now, and in India we are seeing bigger numbers with every strategic move by Google to get more Indians to use the network, be it Hangouts with the country’s ministers or with our beloved cricketers and actors. All these efforts have paid off in creating large communities of Indians - otherwise glued to Facebook – who have joined the discussions on politics, cricket and movies largely. And, businesses are joining in the conversations too.
Here, we have a list of the top 20 business pages in India based on the number of followers or circlers as they are called. The list has been prepared with the help of CircleCount, a tool that helps you better understand Google+. It has been a tedious task to hunt down the toppers in India amongst all the business pages, as most haven’t updated their location in the ‘About’ page. Also, we have engagement numbers where CircleCount gives average numbers of the last 50 posts which are at most 4 weeks old.
T-Series, the number one music label company still tops the list with an astounding 1,521,025 circlers. Content is focused around music and shares videos and clips of its labels. The most recently shared content is the Krrish3 motion poster which has received 2 comments, 1 reshare and 39 +1s. As per CircleCount, average numbers for the last 50 posts are 18 comments, 23 reshares and 143 +1s. T-series has also started a community called Bollywood, which has more than 3K members.
2. Google India
Google India, the official Google+ page for Google in India, which was at the fourth place last year, is now at the second place with 940,604 circlers. Content shared is all about the latest news, the People Finder tool developed by the Crisis Response team and upcoming events hosted by Google India like Hangout with Farhan for Bhaag Milkha Bhaag and Hangout with author Ravinder Singh for his new book. As per CircleCount, average numbers for the last 50 posts are 14 comments, 22 reshares and 103 +1s.
Firstpost, India’s first digital newsroom is still at the third position with 814,279 circlers, but has seen nearly a fourfold increase in number of circlers from its earlier 225K. Content shared is from the site with a short excerpt and finds less engagement as compared to the website. The Firstpost website sees more number of comments. As per CircleCount, average numbers for the last 50 posts are 2 comments, 1 reshares and 8 +1s.
4. ZoOm TV
ZoOm TV, the one-stop destination for exclusive Bollywood related content is at the fourth position with 811,823 circlers. The world’s no.1 Bollywood platform has moved down from its earlier second place with 324K circlers, after being beaten by Google India and Firstpost. Content shared is entertainment news, features, countdowns, music, trends, Bollywood lifestyle and fashion, celebrity interviews and reviews. As per CircleCount, average numbers for the last 50 posts are 22 comments, 14 reshares and 122 +1s.
5. Sri Sri Ravi Shankar
Sri Sri Ravi Shankar, Founder of the Art of Living and the International Association for Human Values, as well as a revered spiritual and humanitarian leader, is at the fifth position with 735,318 circlers. The official page has moved up from its earlier sixth place with 134K circlers. As an ambassador of peace, content shared is about conflict resolution and attaining inner peace, along with sharing the initiatives of the Art of Living Foundation. His Google+ Hangout for a violence-free, stress-free society this January was attended by global dignitaries. As per CircleCount, average numbers for the last 50 posts are 18 comments, 18 reshares and 112 +1s.
6. Art of Living
The official page of the Art of Living, a not-for-profit, educational, and humanitarian NGO founded by Sri Sri Ravi Shankar is at the sixth place with 682,753 circlers. The organization which operates globally in 151 countries where it runs humanitarian projects and courses based on yoga, meditation and breathing techniques such as Sudarshan Kriya, uses the page to share about these activities. As per CircleCount, average numbers for the last 50 posts are 4 comments, 5 reshares and 39 +1s.
7. Archana’s Kitchen
Archana’s Kitchen, from Archana Doshi who shot to fame when her cooking blog was featured in the ‘Web is what you make of it’ Google campaign for Chrome, is at the seventh place with 605,990 circlers. The ambitious lady is now a home chef, food consultant, food photographer and culinary trainer, who conducts regular cooking classes through Google Hangouts. The page has also created a community called Google Hangout Cooking classes which has more than 400 members. Content shared is mainly recipes published on her website. As per CircleCount, average numbers for the last 50 posts are 0 comments, 2 reshares and 37 +1s.
Glamsham.com, another Bollywood focussed site with news, reviews, etc. is at the eighth position with 518,266 circlers. Like T-Series, it has also created a community called Bollywood but has only 168 members at the moment. Content shared is all about Bollywood updates and upcoming movies. As per CircleCount, average numbers for the last 50 posts are 8 comments, 5 reshares and 46 +1s.
9. Delhi Daredevils
Delhi Daredevils, one of the Indian Premiere League teams is at the ninth place with 485,880 circlers. Content shared is about the team’s moments in the sixth edition of IPL as well as the recently concluded ICC Champions Trophy. The page is a good place to know interesting facts about DD players. It also has a community called Delhi Daredevils Fan Club with 600+ members. As per CircleCount, average numbers for the last 50 posts are 15 comments, 6 reshares and 63 +1s.
10. Forbes India
Forbes India, the business magazine from Network18 is at the tenth place with 451,713 circlers. The page was at the seventh position last year with 93K circlers. Content is shared from the magazine’s site and just as Firstpost does not derive much engagement. As per CircleCount, average numbers for the last 50 posts are 0 comments, 1 reshares and 5 +1s.
11. Satyamev Jayate
Satyamev Jayate, the talk show on Star Plus that saw the television debut of actor Aamir Khan highlighting sensitive social issues like child sex abuse, female foeticide, dowry, domestic violence, etc., is at the eleventh place with 434,591 circlers. Content shared is about the show which was widely promoted on social networks in its first season last year. However, there have been no updates after the show went off air.
NDTV that claims to be India’s most credible source of news (although that is debatable) is at the twelfth place with 430,347 circlers. Interestingly, with 50K circlers last year, the page was at the eight position. Content shared is from the news site and shows a good amount of engagement unlike earlier. As per CircleCount, average numbers for the last 50 posts are 18 comments, 5 reshares and 47 +1s. Apart from an interesting cover page, it has a community called ‘Battleground Gujarat’ which has 151 members.
IBNLive, the website of CNN IBN, India’s most awarded English news channel as it claims to be, is at the thirteenth place with 425,147 circlers. The page was at the fifth place with 164K circlers last year. Content shared is from the news site with less engagement. As per CircleCount, average numbers for the last 50 posts are 1 comments, 0 reshares and 2 +1s. It has a community called IBN Conversations with nearly 400 members.
CricketNext, that claims to get you the fastest cricket scores, the latest news, and continuous coverage of Indian cricket, is at the fourteenth position with 405,579 circlers. Content is only focussed on everything cricket; not at all my cup of tea, the page is a haven for cricket enthusiasts but sees poor engagement. As per CircleCount, average numbers for the last 50 posts are 0 comments, 1 reshares and 6 +1s.
15. Circle of Cricket
Circle of Cricket - the official destination of all India cricket fans across the world on Google Plus as it claims to be - is at the fifteenth place with 304,564 circlers. The about page lists the personal G+ profile pages of Indian cricketers, and is also the creator of two cricket-centric communities – India cricket with 10K+ members and Indian Premier League with 1800 members. The content looks interesting with everything cricket and interesting facts from earlier years. A recent hangout celebrated the Champions Trophy win. As per CircleCount, average numbers for the last 50 posts are 21 comments, 31 reshares and 79 +1s, which is way ahead of CricketNext.
16. CNBC TV18
CNBC-TV18, the business news channel of India, occupies the sixteenth place with 336,120 circlers. But, content has not been shared since the beginning of this financial year. Just as the Satyamev Jayate page, there are no recent average numbers to share. The page seems to have seen good numbers with relevant content; in fact it also hosted a hangout during the Union budget in March.
17. Yash Raj Films
Yash Raj films - the movie studio with the most number of romantic blockbusters - is at the seventeenth place with 322,853 circlers, which is a phenomenal increase from last year. The page had just 1322 circlers and it was at the sixteenth position in 2012. All the content is from the movies under the Yash Raj banner. As per CircleCount, average numbers for the last 50 posts are 4 comments, 3 reshares and 38 +1s.
18. Saregama India
Saregama India Limited, the company that owns the biggest archive of all kinds of music from India, with top artistes across 100 years, is at the eighteenth place with 310,323 circlers. Content is focused on all kinds of music, with interesting and engaging content. The page also runs contests with merchandise giveaways, but needs to change its sad cover photo. As per CircleCount, average numbers for the last 50 posts are 8 comments, 4 reshares and 53 +1s.
19. Indian Premier League
Indian Premier League, the popular T20 cricket format complete with match fixing scandals and big entertainment, is at the nineteenth place with 254,805 circlers. Content has been topical and centred around the recently concluded IPL6. As there has been no recent update since then, latest engagement numbers are not available.
20. India Is
‘India Is‘ is the official page of a photography and video challenge by the same name. Hosted by the Public Diplomacy Division of the Ministry of External Affairs, and supported by Incredible India, the page is at the twentieth place with 179,293 circlers. Content is informative, regular, visually appealing pictures of India with a good amount of conversation happening. As per CircleCount, average numbers for the last 50 posts are 14 comments, 14 reshares and 95 +1s.
India’s most widely read English newspaper, TOI just missed the list with 171K odd circlers. A cursory glance at the toppers and we know we are a nation obsessed with Bollywood, cricket and politics. This list is dominated by content producers who are also posting the same content on their Facebook pages as well! A trend which was seen last year too.
Since you have reached the end, I’ll leave you with an interesting page I found, as a mark of gratitude - ‘The Google+ Facial Hair Club‘. Enjoy your time here for its sheer crazy humor and useful insights in case you are a man. And, don’t forget to share your thoughts on the 20 Google Plus business pages listed here.