While talking about the online trends in the country at the 8th Indian Magazine Congress in New Delhi, Rajan Anandan, MD at Google India had predicted that the digital ad spends in the country is expected to grow at a CAGR of 34 percent. To milk the growing digital wave, TO THE NEW, Asia’s leading integrated digital services network, today announced a strategic partnership with Sokrati, a popular ad technology and analytics company.
With this alliance TO THE NEW will be using Sokrati’s platform and expand its service capabilities in the digital advertising space and enhance offerings in search, social media marketing and mobile advertising.
The partnership will also enable Sokrati to leverage TO THE NEW’s network in India, Middle East & South East Asian markets.
Sharing thoughts on the latest alliance Puneet Johar, MD, TO THE NEW stated, “Our association with Sokrati will broaden our multi-channel performance marketing capabilities. This along with our own analytics, content and technology platforms will enable us to deliver an integrated digital solution to clients.”
For Ashish Mehta, Co-Founder & CEO, Sokrati the partnership is great news since it allows them to reach out to the Asian client base of TO THE NEW.
Digital advertising is a space that is gaining bigger attractions this year as the money spends are supposed to spike up. The Internet And Mobile Association of India (IAMAI) in its report of 2013 stated that India is expected to reach Rs. 3000 crores (US$ 477 million) by end of this fiscal year, registering a YoY growth of 30%.
GroupM, the country’s largest media agency, in its annual advertising expenditure report – ‘This Year, Next Year’ (TYNY) 2014 also estimated that overall advertising growth will stand at 11.6 percent this year, against 10 percent last year. Out of which digital would be occupying 7.9% Rs 43,065 crore expected ad market.