Sorbojeet Chatterjee, Pradyuman Maheshwari launch alternative news site Happ Post: Media specialists Sorbojeet Chatterjee and Pradyuman Maheshwari have launched an alternative news site, Happ Post, which is being positioned as the curator of positive news.
Netflix forays into India, priced Rs. 500 onwards: As many had predicted, Netflix will increase its global footprint and launch in India. Today the company said it will come to India with competitive plans.
Tinder launches India operation; appoints Taru Kapoor as country head: The US-based social app Tinder has roped in Taru Kapoor as its head of operations in India. With the appointment of Kapoor, Tinder will now expand its operations to India, its first international venture.
John Players Jeans Twitter campaign is all about variety: The campaign, #JPJFlipographs, talks about the multi-dimensional lives that the youth of today aspire to live, and which falls in line with the brand’s positioning.
Discovery launches digital campaign for ‘Mumbai Railway’ series: Discovery Channel has launched an innovative digital campaign to build its new series Mumbai Railway, reflecting the significance, delight and bond of the 7.5 million people commuting daily on an embodiment of Mumbai – the Mumbai Local.
The Social Street appoints Deepak Singh as Chief Creative Officer: Marketing communications agency, The Social Street, has appointed Deepak Singh as its Chief Creative Officer. He will be based out of Mumbai and will report to Pratap Bose, Founding Partner and Chairman of the agency.
Cabsguru Promotes Robocab in Maiden Digital Campaign: Cabsguru, a search and comparison platform for all Indian taxi operators has unfolded a digital campaign for India’s first cab booking bot Robocab. Robocab is targeted at niche, tech savvy consumers who are looking to book a cab without the hassle of juggling between Ola/Uber/Taxi For Sure/Meru/Easy Cabs apps.