Instagram is testing a Contact button to let users interact with businesses: Instagram’s latest experiment to make its photo-sharing network more business- and ad-friendly is dedicated brand pages for companies. The new profiles adopt some of the functions of Facebook pages by categorizing companies by type and letting users reach out using a contact button. Once tapped, this Instagram contact button lets you send an email to the business owner or get directions to the nearest outlet.
Tinder now has more than 1 million paying customers: Tinder now has more than 1 million members who pay for its Plus subscription, which costs less than $5 a month and lets you swipe an unlimited number of times on the mobile dating app. The user numbers were released as part of parent company Match Group’s first quarter earnings report out today.
Singtel asks, ‘Can a mobile network replace our eyes?’: Singtel and Ogilvy & Mather released a film, Data ExStream, which puts the Singtel mobile network by putting it to three extreme tests in real-world conditions to demonstrate its speed, coverage, reliability and low latency.
Radiohead Burn The Witch: Radiohead has released the music video for their newly released track, “Burn the Witch”. The Radiohead Burn The Witch music video uses stop motion to tell a story influenced by the style of British children TV Trumptonshire trilogy Camberwick Green, Trumpton and Chigley and the plot of the 1973 horror film The Wicker Man.
Finger lickin’ what? KFC is selling chicken-flavored nail polish: KFC is finally using its “finger lickin’ good” slogan in a literal way. The brand’s Hong Kong restaurants teamed with agency Ogilvy & Mather to create an edible nail polish that tastes like KFC’s fried chicken batters. They come in Original and Hot and Spicy.
Dentsu Aegis Network Buys Hot Chinese Agency With Focus on Mobile, Retail, WeChat: VeryStar has been one of the buzzed-about small independent agencies in China, with a specialty in online retail commerce and mobile capabilities, including for hot all-purpose app WeChat. On Wednesday, the Dentsu Aegis Network said it had acquired VeryStar, wrapping it into Isobar China.
Twitter will bring its logged-out ads to the mobile web in Q2: Twitter’s ready to start making money from more of its logged-out audience. Sometime during the second quarter of 2016, Twitter plans to start showing ads to people who visit its mobile site without logging into a Twitter account. The social network — ahem, news company — disclosed its plan in a regulatory filing released on Tuesday.
YouTube Said to Plan ‘Unplugged’ Online TV Service for 2017: YouTube is working on a paid subscription service called Unplugged that would offer customers a bundle of cable TV channels streamed over the Internet, people familiar with the plan said.
Facebook Reactions only make up 3 percent of interactions there: Marketing firm Quintly analyzed 130,000 posts and found that 97 percent of the interactions on them included the use of like button, writing a comment or a share. That means just a measly 3 percent of the time people used a reaction option. The firm concludes that Reactions “are not used very frequently by the average user at this point.”
Tumblr’s back selling its own ads with a 75-person sales team: Tumblr is trying to restart its ad sales team after Yahoo’s micro-management strategy failed last year. The parent company, run by Marissa Mayer, has given Tumblr back its independence to pitch Madison Avenue, and Arnie Gullov-Singh, the former COO of Polyvore, is in charge of the newly reconstituted Tumblr sales team.
Twitter updates its Mac app with Moments and poll support: Twitter is doing what it can to make its Mac app more appealing. In an update out today, the company is bringing over its Moments tab from the mobile and web versions of the site. Moments, first introduced back in October, is designed to make Twitter more palatable for the causal user. It distills a given day’s hectic happenings into an easy-to-read digest of news, events, and viral moments on the platform.