WYP Brand Solutions Bags Digital and Social Mandate for ITC’s Fabelle Chocolates: What’s Your Problem has bagged the digital and social mandate of ITC Food’s recently announced, high-end luxury chocolate brand, Fabelle. WYP will be the agency on record for Fabelle, ITC’s latest launch.
Netflix hires Swati Shetty in content development & acquisition: Netflix has appointed Swati Shetty in a content acquisition and original content production role, reports Indiantelevision. Shetty is the founder director of Samosa Stories Entertainment Pvt Ltd and has previously worked as president of motion pictures for Balaji Telefilms for over a year, executive director of Walt Disney International Productions India for 2 years and director of India for Disney ABC International TV for about 2 years.
2.1 million men pledge support for Ariel India’s Dads#ShareTheLoad campaign: The campaign that won five lions at Cannes received widespread national and international acclaim. Interestingly, 2,600 men showed solidarity towards gender equality by creating a Guinness World Record of most number of men washing clothes together.
TimesJobs is the CEO for all career aspirants in its new campaign, #IndiasMostLovedCEO: Conceptualised by Innocean Worldwide, the TimesJobs campaign launched on July 27 has grabbed a lot of attention on social media. As the part of the integrated campaign, a print ad, OOH, social media initiative and a television commercial were launched. Two teasers were also launched to build curiosity among viewers ahead of the commercial.
Big Bazaar takes out ‘Khane Ka Samay’ to romanticise food: Created by DDB Mudra, the campaign aims to rekindle our love for food. It’s an attempt to make people step back from their busy lives, take out some time and enjoy food with families.
Google unveils enhanced features to enjoy Olympic 2016: India is sending its largest contingent so far to the 2016 Olympic Games. With 119 athletes and with medal prospects like Saina Nehwal, Abhinav Bindra, Deepika Kumari, everybody wants a piece of the Olympic pie. Joining the party is Google with its enhanced features to help fans enjoy the Olympic Games.
Dia Mirza makes her directorial debut with public service film #KidsForTigers: Actor and producer Dia Mirza has made her directorial debut by directing a Public Service film on the occasion of World Tiger Day 2016, taking her commitment to championing causes connected with nature to the next level.
Anant Maheshwari to head Microsoft India: Microsoft has appointed Anant Maheshwari as the president of Microsoft India, reports Mint. Maheshwari will start work at the company on 1 September and take over its operations from January 2017 from Bhaskar Pramanik, who plans to retire in March 2017, according to the report. Maheshwari will be responsible for Microsoft India’s product, service and support operations.
Fortune India launches beta website: Fortune India readers can now access the magazine via its newly launched beta website. The website contains various articles on people, technology, strategy and luxury, in categories like consumer, startups, auto, energy, food, money, green, etc. The website also displays its yearly lists like Fortune India 500, 40 under 40 and Most Powerful Women.