Customer convenience has always been at the top priority for business, specially in the service industry. In today’s social media world that convenience has moved into the space of Facebook and Twitter. We have already seen how the quick service restaurant Faasos started taking orders through Twitter.
Now you can book a dinner table with just a tweet, courtesy Times Internet’s restaurant listing service TimesCity. The company recently made the service available in Mumbai and Delhi which is said to act like a concierge service and will be useful for people who are in a hurry. With the launch of this service TimesCity is providing easier ways to users to get their stuff done.
To book a table via Twitter, one needs to tweet to the Twitter handle TimesCity (@timescity) and mention the name, time, and number of people along with a hashtag #TweetaTable. “Our Community Management team then handles the conversation and asks them for their phone number as a means to confirm their booking, and this is done via DM as it is a more private channel,” Miten Sampat, Business Head, TC said while explaining the operations part of the service.
Miten further added that the Community Management team is responsible for now to respond as well as educate users so that the queries are responded to and not lost in the conversation streams.
Twitter is the medium of live conversations even though the network is still finding its feet in the country. TimesCity is aware of that but believes that the roll out will catch the attention as the Twitter influencers start spotting it.
I did a small search with #TweetaTable on Twitter and was happy to see some users already started with the service and providing the valuable required feedback. Check the tweets below:
— Timescity (@Timescity) June 19, 2014
Revealing the behind the scene operations scenario, Miten shared that all orders are right now tracked by the book table link on its website, the same process to track the conversations will be applied for the #TweetaTable.
Going further the same facility is going to be integrated with its mobile app. “A user can book tables via the browser version but the mobile app integration will be rolled out pretty soon. We thought of launching first on Twitter and check the response of people on the medium. People have loved it and hence we plan to integrate it with other services,” added Miten.
The integration with mobile makes sense considering it to be a primary screen and the company had earlier revealed that almost 45 percent of its traffic comes through mobile devices.
However, the integration has no association with Twitter as of now but Miten is interested to work with them so that the Twitter Lead Generation cards can be integrated. “Twitter has the lead generation cards which we think would be quite useful for our business.” Twitter had introduced the cards, which is a streamlined tool to help advertisers including small and medium businesses who advertise on Twitter to find and connect off-Twitter with users interested in their message. The Lead Generation Card is available in all languages supported on Twitter Ads.
Booking tables on the go and providing deals to users for doing so is a model that TimesCity has been working on for some time now. The company had acquired table booking company DineOut in April this year. It also has deals with BookYourTable and Mobikon for table booking.
Last year TimesCity had partnered with digital marketing startup Mobikon for real-time table reservations for its customers on the site. Speaking to MediaNama Mobikon CEO Samir Khadepaun had revealed that along with providing users check for table availability in real time and book them online, users have the provision to share reviews about restaurants. The company had claimed then that it has collected around 50,000 reviews from around 200 restaurants until now.
A month prior, it had acqui-hired the Pune-based restaurant recommendation mobile app Gawbl, just four months after the app was launched on Android. Post acquisition, TimesCity had shut down the app and had stated plans to add Gawbl features like its recommendation mechanism to the current TimesCity mobile app.
Looks like with #TweetaTable and the service being integrated with the mobile app in the coming future, TimesCity is all set to make the users happy who love to live on the go and want services at the tap of the finger.