The Indian Premier League (IPL) madness will soon hit the cricket crazy nation. To take the enjoyment to the next level, Times Internet, the global internet, mobile and audio rights partner for the IPL, has announced a renewal of its partnership with YouTube for 2013 and 2014, reports Best Media Info.
As per the deal, YouTube will have exclusive live-streaming rights for 76 IPL 6 matches on its dedicated YouTube brand channel for desktop web viewing, with a five-minute delay. Furthermore, YouTube has also secured the non-exclusive rights for mobile viewing for the 2013 and 2014 tournaments. Cricket fans around the world except US and Canada will be able to enjoy the entire streaming, highlight clips, etc. Additionally, the live streaming of IPL 6 matches would also happen on Box TV.
The association of Google and Times Internet has gone into its fourth year and according to John Vamvakitis, Director of Sports Content Partnership, YouTube APAC the tech giant is going to integrate Google+ Hangouts with IPL6. For the first time stars from the cricketing world would be participating in Google+ Hangouts to discuss and share their match analysis and inside scoop. This would all happen between the innings.
Apart from these, fans of IPL could follow Cricket Club on Google+ to get the exciting updates, pre-match build up and other interesting stuff from the world of cricket. Similarly, Box TV will be providing viewers relevant match data and content via a “Match Tracker” that would integrate the social networks like Facebook and Twitter.
Last year Times Internet saw a 43% audience growth base due to IPL online so it was one of the key reasons to carry the partnership with YouTube, expressed Satyan Gajwani, CEO, Times Internet. The viewership has been growing every year with a new season of IPL. According to a story, in 2011 the site procured 72 million page views and it increased to 113 million during the 2012 IPL5 season.
With the IPL6 season knocking on the doors, I am bullish that this season would create bigger numbers than the last few years. I am also excited to watch how brands are going to use this opportunity to engage with fans offline as well as online.
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