This Diwali Big Bazaar brings back ‘paper patakhas’, Culture Machine & Quaker Oats aim to feed kids

Indian digital media news - Big Bazaar's #YehDiwaliSabkiWali seeks to make Diwali celebration inclusive of everyone, Quaker Oats launches "Ek Muthi Sonu ke Naam' for #QuakerFeedAChild initiative, and more

Big Bazaar brings back ‘paper patakhas’ this Diwali: As an extension to the ‘paper patakha’ thought and the ongoing ‘Shubh Shuruvaat’ campaign, this year Big Bazaar and DDB Mudra West have crafted yet another heart-warming communication. The intent of the film is to make Diwali celebration inclusive of everyone and the #YehDiwaliSabkiWali intends to drive that message.

Gowardhan Ghee scripts a golden bond: Parag Milk Foods has rolled out a film for its Gowardhan range of (cow) ghee, tying flavours of life with colours of food. The film has been conceptualised by J. Walter Thompson around the message, ‘Pyaar Ka Rang Sunehra’.

CEAT joins hands with Mumbai Police to make Mumbai roads safer: In an effort to make Mumbai roads safer, the tyre manufacturing company CEAT, the flagship company of RPG Enterprises, has in conjunction with the Mumbai Police, installed breath analysers across various pubs in the city. CEAT has launched a digital campaign across multiple platforms to build awareness.

Tata Tiago’s campaign features Lionel Messi: Tata Tiago has launched a new TVC conceptualised by Soho Square featuring ace footballer Lionel Messi, who is also the global brand ambassador of Tata Motors. The commercial comes on the back of a mega multi-media launch by Tata Motors, also engineered by Soho Square.

Culture Machine & Quaker Oats aim to feed kids: As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled “Ek Muthi Sonu ke Naam”, the video urges people to pause and spare a thought to the millions of children who go hungry.

Flipkart, Amazon, Snapdeal kick-start Round 3 of Diwali sales with aggressive marketing: The major e-commerce players like Flipkart, Amazon and Snapdeal have kick-started their third round of Diwali sales backed with aggressive marketing on TV, print, digital and outdoor mediums. Amazon’s ‘Great Indian Festival’ sale and Flipkart’s Big Diwali Sale is taking place from (October 25-28) and Snapdeal’s ‘Unbox Zindagi Sale’ is getting over one day prior to others (October 25-27).

MultiTV launches Automator, an end-to-end OTT video platform solution: MultiTV, provider of video streaming platform and solutions for live TV and video on demand (VOD), announced the launch of Automator today, a first of its kind end-to-end white label OTT (Over the Top) video platform solution. Automator aims to go beyond being just another video serving platform and focuses on insights, speedy solutions, agility and cost-efficiency for businesses.

Tanishq’s Shubham collection is traditional with a contemporary touch: Tanishq, which is known for its traditional designs, has unveiled Shubham, its Diwali collection. This year, the brand has also decided to celebrate the concept of ‘shubh shuruat,’ or auspicious beginning, by taking inspiration from India’s temples.Keeping the temples at Hampi, Gujarat, and Bhubaneshwar as muses, Tanishq took its designs a notch higher with its new collection, Shubham, this festival of lights.