Serena Ehrlich, Dir of Social & Evolving Media, Business Wire joined on the second day of SXSW Interactive 2015 for sharing her thoughts on - “The Science of News and Content Consumption“. Communication professionals believe 2015 is the year of PR and Serena promised to share her insights on how one can tap into this trend. Listed below are the key insights from the session that started with a packed house.
It’s a packed house and we still have 25 minutes til we start the Science of News Consumption #bwchat pic.twitter.com/RxRFDfdgfz
— @serena ehrlich (@Serena) March 14, 2022
The Science of News and Content Consumption with Serena - 5pm Hyatt #bwchat @sxsw @BusinessWire pic.twitter.com/z1QIxMrGIv — Matthew Martinez (@MatthewRM8908) March 14, 2022
Full house at The Science of News and Content Consumption. #SXSW #BWChat pic.twitter.com/knaTIZLWJV
— Emily Iwan (@emilyiwan) March 14, 2022
Mobile and content consumption
The number one thing shared across mobile networks is NEWS. #bwchat @Serena — Erica Schuckies (@the_erica_hour) March 14, 2022
“The mobile phone the first thing we touch in the morning before a spouse, a pet or a child” - funny but true! #bwchat #sxsw
— Kim Kyaw (@kimkyaw) March 14, 2022
Social networks and content consumption
We utilize social networks to portray who we aspire to be. #bwchat #SXSWInteractive — Erica Schuckies (@the_erica_hour) March 14, 2022
We utilize social networks to share news or information to make us look smarter and better #bwchat
— Matthew Martinez (@MatthewRM8908) March 14, 2022
“When sharing news on Twitter in the morning, share news that are bits of information/statistics.” @Serena #bwchat — Matthew Martinez (@MatthewRM8908) March 14, 2022
Ice bucket challenge so successful bc ALS launched it week after Facebook decided to put video on everyone’s walls in prep for ads #bwchat
— Kelsey Volkmann (@KelseyVolkmann) March 14, 2022
What helps newsletters reach audiences? Personalization and mobile consumption. #bwchat #sxsw
— heather t (@heaththorst) March 14, 2022
Video consumption
Video news consumption falls flat in the morning. Stats and single headlines work best in the AM. #bwchat @Serena — Erica Schuckies (@the_erica_hour) March 14, 2022
PBS found that video doesn’t drive in the morning because people don’t have time to watch. #bwchat — Rachel Snody (@RachelSnody) March 14, 2022
33% of consumption on YouTube is news. #bwchat #SXSWi — Erica Schuckies (@the_erica_hour) March 14, 2022
65% of news consumers are kinesthetic learners and want video content instead of written word. #bwchat #SXSW — brooke summers (@brookeissocial) March 14, 2022
Content consumption by different age groups
Younger audiences consume more content than older audiences but they are consuming less detail. #bwchat — Rachel Snody (@RachelSnody) March 14, 2022
84% of people consume and trust already shared content. Takeaway: create shareable content! #bwchat #SXSWi — Krystal Hewitt (@krystalhewitt) March 14, 2022