The Science of News and Content Consumption #SXSW

Serena Ehrlich Dir of Social & Evolving Media Business Wire spoke about "The Science of News and Content Consumption" at the SXSW Interactive 2015

Serena Ehrlich, Dir of Social & Evolving Media, Business Wire joined on the second day of SXSW Interactive 2015 for sharing her thoughts on - “The Science of News and Content Consumption“. Communication professionals believe 2015 is the year of PR and Serena promised to share her insights on how one can tap into this trend. Listed below are the key insights from the session that started with a packed house.

Mobile and content consumption

Social networks and content consumption

Video consumption

Content consumption by different age groups