This IPL 6, The Muthoot Group, one of the oldest and largest financial groups in India, has partnered with NGOs like Save The Children and Magic Bus to bring about a change in the lives of underprivileged children. For this, the brand has initiated several interesting activities both on the field and off it, enabling fans and Delhites to contribute to the cause.
In association with Delhi Daredevils, Muthoot group will donate Rs.4000 for every 4 and Rs.6000 for every 6 that is scored by the IPL team during their matches. In addition, the brand has created the ‘Wishing Ball’ and ‘Golden Bat’ to involve the citizens of Delhi too. Huge replicas of a cricket bat and ball have been travelling across Delhi while the citizens have been invited to spot them and write their best wishes for the Delhi Daredevils team on them. And for every message, Muthoot group would contribute towards the education of underprivileged children.
Along with Magic Bus, Muthoot also chose 10 kids or the ‘Dus ki toli‘ to be the ball boys of the Delhi Daredevils team.
Besides, the online community has also been roped in to be a part of the contribution through ‘Flip Cricket’ on Muthoot Group’s Facebook page. For every run scored on the fun app created for the game, there would be more contribution to the cause. While, top scorers of the game could win Delhi Daredevils match tickets or merchandise like Adidas Delhi Daredevils jerseys and caps, T-shirts from UCB and Provogue watches!
Muthoot Flip Cricket on Facebook
Flip cricket is the same as that book cricket game we played during our school days. Hosted on a neat Facebook app, you can only access the game after you ‘like’ the page. The home page welcomes you with all the information and incentives to be won while you contribute to the cause, along with the total donation amount made so far. Click on ‘Play now’ to be taken to an online diary. The left hand side talks about the CSR initiatives while the flips on the right hand side, as suggested by the names, are related to the game.
You need to click on the book so that the book starts flipping and stop flipping by clicking on the book again. But, do it within a period of 3 seconds or you stand to lose a wicket. You will either score runs or lose a wicket depending on the page that gets opened. The last digit of the page number denotes runs. 0 takes a wicket, 1-6 gives you runs, 7 is a dot ball, 8 is a wide ball and 9 is a no ball.
You will have 5 overs and 3 wickets to begin with. The app displays a live score board at the bottom as you play. After every match, you have the option to share on your wall, but this will happen only if you have allowed the app to post on your behalf during the app initialisation stage. You can continue with more matches and get details of where you stand with parameters like Matches played, Highest score and Overall score and rank. Keep playing or rather flipping till you make it to the leaderboard!
Cool and fun CSR initiative
With this CSR initiative, The Muthoot Group has definitely created some positive branding along with the Delhi Daredevils team. But, the significant aspect of the campaign is the opportunity for the online community to also contribute to the initiative. Re-creating a fun cricket game that most of us have played as kids, as an app on Facebook has worked to keep the community engaged. The game has relevant incentives and is quite addictive for a cricket fan. Moreover, the ‘like’ app also helps Muthoot build its Facebook community.
Besides, the app has been designed well along with smooth execution and navigation. I couldn’t find a single glitch in the game. The brand has also made good use of its social media platforms to promote the cause. A number of Twitter contests with match tickets to be won has been keeping the 1.6 K Twitter followers engaged. While Facebook has been actively inviting fans to play the flip cricket, most updates share about the progress of other initiatives as well.
What do you think about Muthoot’s CSR drive? Do give the game a flip as you would be contributing to a good cause.