Google has teamed up with the Indian government again. The tech giant that is trying out all the ideas in the book to get more Indians onto its two-year old social network Google Plus, has joined hands with the Ministry of Tourism in a first-of-its-kind photography contest on Google Plus, as part of the tourism body’s flagship campaign ‘Incredible India’. 3 winners will get a week-long all-expenses paid trip to any location of their choice within India!
The photography contest seeks to capture the essence of India through the eyes of Indians as well as people from other parts of the world, while also ensuring they create Google Plus pages in the process. All these incredible images will be curated and shared on a special landing page created for the contest by Google. Additionally, these can also be seen as a live photo-stream within Google+ by searching for #IncredibleIndia.
Participation is simple. Contestants will have to share their best clicks on their Google Plus page with the #IncredibleIndia hashtag. All tagged photographs will be shared by the Incredible India Google Plus page and also curated to feature in the special landing page. Clicking on each of these photographs takes one to the photographer’s Google Plus page where you can choose to +1, share or comment on it. The images can also be filtered by popular hashtags like #Nature, #People, #Architecture and #Food.
Among these, the favorite 3 photographers will be handpicked by the Ministry of Tourism. They will be offered a week-long all-expenses paid trip to any location of their choice within India as special guests of the Ministry of Tourism. Also, there are 6 quick trips as weekly prizes!
First mentioned in the Times of India, the photography contest has been formally announced on the Incredible India Google Plus page in a post. Additionally, I did stumble upon Google ads run by Incredible India a few days back, which upon click led me to the said Google Plus page, but there was no mention of the contest then.
Besides, TOI also states that the entries will be up for voting through ‘+1’ and 10 photographs that have received the highest number of +1 votes will be shortlisted, however, nothing about +1s being a criteria for judgement in shortlisting has been mentioned in the Incredible India contest post.
Entries are already pouring in. The Incredible India Google Plus page has been sharing some amazing photographs that reflect the varied colours of India. All of these posts have been hashtagged with #IncredibleIndia and have garnered a decent amount of +1s. It would be interesting to see a Google Plus campaign being run on +1s.
The last date for sending in your pictures is 16th of October. Do join in and let us know your views on the #IncredibleIndia Google Plus campaign.