The #IGTTwitterConcert Song With Crowdsourced Lyrics Crosses 61K Views In 6 Days

The #IGTTwitterConcert song created for the fifth season of India's Got Talent with lyrics crowdsourced from Twitter has received 61K+ views

Colors_#IGTTwitterConcert

Talent reality show ‘India’s Got Talent’ is airing its fifth season on Colors TV having premiered this Saturday on the 11th of January, 2014. As part of an integrated 360-degree marketing campaign, the channel had launched a first-of-its-kind Twitter concert prior to the premiere. Twitter users were invited to compose lines for a unique India’s Got Talent song to be sung and composed by music band, Agnee.

The 2-day crowdsourcing activity on Twitter had users tweeting lines along with the hashtag #IGTTwitterConcert. The best tweets were chosen by Agnee to create ‘The #IGTTwitterConcert song’ within no time. The song uploaded on the Colors TV YouTube channel on January 11, 2014 has received 61K+ views in the last 6 days.

Presenting the first TV show song with lyrics crowdsourced from Twitter users:

The video, however, does not mention the Twitter handles of the users whose lines were chosen. I had expected the video to display these handles or names, as this would only add to the objective of a crowdsourcing campaign. Instead, the lyric contributors have been displayed through a visual which features all the tweets. Post the unveiling of the song on its social networks, the channel also shared this visual and thanked each of the contributors on Twitter:

A good one by Colors! People are apparently delighted that their lines were picked up by Agnee.