The Glitch Sets Up Delhi Unit, Kabir Kochhar To Head Operations

Digital marketing agency “The Glitch” announced the start of operations in New Delhi, with Kabir Kochhar as Business Head

The Glitch _ logo

Digital marketing agency “The Glitch” today announced the start of operations in New Delhi. This is the Mumbai-based agency’s first geographical expansion into a city where it has already started servicing clients such as Horlicks and Carlsberg.

The Glitch-Delhi will be spearheaded by Kabir Kochhar, who comes with significant international expertise in digital media from his stint at Carat in New York as well as vast entrepreneurial exposure having recently run and exited food startup

The Delhi setup will begin with a team of 10 strategists and digital junkies, who will work in sync with the Mumbai team on national clients, while simultaneously fronting their independent work. The management is looking to expand the team gradually, aiming to ramp up to 50 by the end of the financial year as a part of their Delhi growth plan.

Co-Founder and Business Head, Varun Duggirala said, “Plans to open a Delhi unit have been in the offing for a while, as we saw a genuine need for our services in the region and have had many brands express interest in bringing us aboard if we did decide to set up in Delhi. But the idea was to build a solid independent unit and not a branch unit, which definitely demanded the need for it to have a clear driving force in its operations, and Kabir has truly filled that spot for us.”

On the new role, Kabir Kochhar, Business Head - The Glitch-Delhi said, The Glitch is incredibly strong as a content creation and dissemination company that uses video, tech and creativity to delivery spot on strategic solutions for clients. I am very excited to join such a talented bunch. We have a novel approach to employee engagement, retention and motivation that allows us to bring in passionate and top quality digital talent in the market and we are hiring aggressively across all divisions.”

Founded in 2009 by Varun Duggirala and Rohit Raj, The Glitch now has a team of 125+ that focuses on integrating digital strategy with cutting edge technology and engaging video content. The agency has executed several campaigns over the years, manages over 25+ accounts in the digital media sphere including Lakme, Pears, Magnum ice creams, Set Wet amongst others.

It has also crafted successful digital campaigns for movies like Rockstar, Ek villain, Lootera and executed award winning digital video campaigns like Nano - Drive with MTV, Axe shower gel YouTube takeover, Cornetto Cupidity Call Centre and mainline television content such as MTV Unplugged.