The Art and Science of Shareability - Dao Nguyen, Publisher, BuzzFeed #SXSW2015

Dao Nguyen, Publisher, BuzzFeed talks about the Art and Science of Shareability at the SWSX 2015


“It’s just like incredible to hire someone and say ‘your job is growth,’ and then you look, and she just like knocked it out of the park,” BuzzFeed co-founder and CEO Jonah Peretti said to Inc last year when it was doing a feature story on Dao Nguyen, the head of data and growth at BuzzFeed. “Since she’s joined, we’ve had this tremendous and unprecedented run of growth.”

Last year Dao was promoted to the newly created job of a publisher of the fast-growing digital media startup. Definitely the secret weapon of BuzzFeed that quintupled the portal’s traffic in last two years had to have a packed room for her talk - “The Art and Science of Shareability” at the South by Southwest SXSW 2015.

Dao’s talk was the third talk at the opening day of SXSW 2015 - the very famous  film, interactive, and music festivals and conferences that take place early each year in Austin, Texas, United States.


The room was packed even before she took the stage.

Dao started her talk by asking a very important question - “Who saw gold and white?” In fact the majority of Facebook users did saw The Dress as white and gold; a debate that took Internet by storm and BuzzFeed won the race.

Buzzfeed surpassed one billion monthly video views

Five tips on how to make content shareable

Mobile and breaking the myth on data science

Women share more, focused videos do much better on Facebook

Pinterest is the second largest social referer for BuzzFeed

Looks like Dao had fun during her 30 minute talk.

Follow the hashtag #SXSW for more updates from the event and if you want to know more about the talks happening over the next few days click on SXSW schedule.

Image credit: Twitter