“It’s just like incredible to hire someone and say ‘your job is growth,’ and then you look, and she just like knocked it out of the park,” BuzzFeed co-founder and CEO Jonah Peretti said to Inc last year when it was doing a feature story on Dao Nguyen, the head of data and growth at BuzzFeed. “Since she’s joined, we’ve had this tremendous and unprecedented run of growth.”
Last year Dao was promoted to the newly created job of a publisher of the fast-growing digital media startup. Definitely the secret weapon of BuzzFeed that quintupled the portal’s traffic in last two years had to have a packed room for her talk – “The Art and Science of Shareability” at the South by Southwest SXSW 2015.
Dao’s talk was the third talk at the opening day of SXSW 2015 – the very famous film, interactive, and music festivals and conferences that take place early each year in Austin, Texas, United States.
The room was packed even before she took the stage.
— Trevor Knoblich (@MobileTrevor) March 13, 2015
— Melissa Carrier (@Jemstaa) March 13, 2015
Dao started her talk by asking a very important question – “Who saw gold and white?” In fact the majority of Facebook users did saw The Dress as white and gold; a debate that took Internet by storm and BuzzFeed won the race.
Buzzfeed surpassed one billion monthly video views
Five tips on how to make content shareable
Mobile and breaking the myth on data science
— Blue Rubicon Digital (@BlueRubiconDigi) March 13, 2015
Women share more, focused videos do much better on Facebook
Pinterest is the second largest social referer for BuzzFeed
— Ashley McCollum (@McCollumAshley) March 13, 2015
Looks like Dao had fun during her 30 minute talk.
Image credit: Twitter