Instagram Will Finally Let Users Switch Among Multiple Accounts: Starting this week, Instagram users can switch back and forth between accounts without signing out, the Facebook-owned company announced today.
‘PuppyMonkeyBaby’ Is Super Bowl Champ for Share of Voice: Mtn Dew’s weird “PuppyMonkeyBaby” ad in Super Bowl 50 was controversial in some quarters, but it is beating all rivals in a measure combining earned views and social actions, according to iSpot.tv.
Jeep’s ‘Portraits’ Wins Super Clio for Best Ad of the Big Game: Today, the minute-long spot for the Fiat Chrysler nameplate created by Iris Worldwide in New York, took home the second-annual Super Clio prize honoring the best ad to run during the Big Game.
Want to Block Ads? Wired Will Start Charging You for It: Wired, which found that more than 20 percent of its daily readers use ad-blocking software, thinks it’s found a way to recoup some of that lost advertising revenue: start charging users for blocking ads.
The 10 Most Viral Ads of Super Bowl 50: Meanwhile, after three straight years of Budweiser ads being the most shared, this year Doritos “Ultrasound” took the top spot—and was shared vastly more (893,465 times) than even the nearest competitor (the 60-second version of T-Mobile’s “Restricted Bling,” with 346,854 shares). Bud settled for third place with “Give a Damn,” featuring Helen Mirren, which got 301,317 shares, Unruly said.
Apartments.com Movin On Up: Apartments.com, the American apartment listings website, used the 2016 Super Bowl to launch “Movin’ On Up”, an advertising campaign featuring Jeff Goldblum returning as Brad Bellflower, hip hop artist Lil Wayne, George Washington, and a gospel choir singing The Jeffersons theme song “Movin’ On Up”.
#PuppyMonkeyBaby Owned Super Bowl Social Buzz, But Majority Of It Was Negative: Is it a win when you get people talking about your brand, even if most of that buzz is negative? That’s a question that the marketing folks at Mountain Dew might be discussing today, after running their first Super Bowl commercials since 2000: Their #PuppyMonkeyBaby was the most buzzworthy hashtag during Sunday’s Super Bowl — but more than half of that conversation was negative.
Here Are 7 Eye-Catching Branded GIFs From Super Bowl 50: While beauty is in the eye of the proverbial beholder, here’s a sampling of seven branded GIFs that grabbed our attention during the Big Game.
YouTube’s Top 10 Super Bowl 50 Ads: Hyundai Proved It Was The Brand To Beat: If you’re going by YouTube video views, Hyundai was the Super Bowl brand to beat last night, with the car maker taking three of the top ten spots on YouTube’s list the of most-watched Super Bowl 50 ads.
Here Are the Ads That Won The Super Bowl on Facebook: The automaker aired four Super Bowl ads. “The Chase” came out on top on Facebook, garnering more than 14 million views Sunday night, according to Pixability. Helen Mirren’s anti-drunk driving spot for Budweiser was right behind it with more than 13 million views but was the most-shared commercial on Facebook with more than 81,000 shares.
The 5 Worst Ads of Super Bowl 50: There are certainly some flat-out stinkers in the list below. (Some advertisers thought this was the Super Bowel.) But in some ways, the night’s very worst commercials were ones that you expected more from—those featuring much buzzed-about celebrities, in particular.
Facebook Reports 60 Million People Shared 200 Million Super Bowl 50 Moments: Facebook released its numbers for last night’s Super Bowl 50, reporting 60 million Facebook users shared 200 million posts, comments or likes around the game.