Woodland Uses Instagram Adventure Game to Promote Its Adventure Sports Products: Woodland, a global outdoor adventure brand and its digital agency, Interactive Avenues, collaborated on a unique marketing journey on Instagram recently. As a sponsor of the Malabar River Festival, Woodland promoted its range of adventure sports products by weaving in its brand story through an Instagram adventure game.
Raymond Plans to Use Omni-Channel Strategy to Woo Younger Customers: Textile major Raymond Ltd plans to come out with its omni-channel strategy within a year to scale up its digital business and woo younger customers, a top executive said today.
Tata Sky Celebrates 10 Years With New Ad Campaign: The brand is 10 year old and is celebrating its anniversary. It has roped in Bollywood actor Amitabh Bachchan to wish all its subscribers with a series of ad films.
Tencent, Foxconn invest $175M in Hike Messenger valuing it $1.4B: Hike Messenger has raised $175 million from China’s Tencent and Foxconn in a series D round of funding which values the company at $1.4 billion, reports TechCrunch. With this, Hike has raised over $261 million in funding. Earlier in the year, the company had raised an undisclosed amount of funding from Matt Mullenweg, co founder of WordPress, Adam D’Angelo, founder of Quora and Aditya Agarwal and Ruchi Sanghvi, both former Dropbox employees, in their personal capacities.
Viral Oza joins Lodha as Chief Marketing Officer: As reported by exchange4media exclusively Viral Oza quit Times of India as Marketing Director, he has now joined Lodha Group as its Chief Marketing Officer (CMO).
Yatra launches ‘mini’ app for data conscious users: Travel portal Yatra has launched a ‘mini’ version of its mobile app, which is smaller in size and consumes less data, to help data-conscious users book train and bus tickets and make hotel bookings.
Kangana & Amitabh’s Swachh Bharat ad goes viral, clocks 1 million views in 48hrs: The latest Swachh Bharat campaign titled ‘Don’tLetHerGo’is now a trending hashtag. Directed by Pradeep Sarkar, it attempts to spread the message and highlight the point that ‘cleanliness is next to Godliness’. In a country like India, which is Bollywood crazy, the video strikes the right chord by featuring popular Bollywood faces like Kangana Ranaut, Isha Koppikar, Ravi Kishan and voice-over given by Amitabh Bachchan.
Paytm strives for a corruption-free India through cashless transactions: Conceptualised by the in-house marketing team of Paytm, the digital film taps Independence Day to promote digital cashless payment, which it says can curb corruption.
Dipa Karmakar most mentioned Indian athlete on Twitter during Rio Olympics: Having missed a medal by a whisker, Dipa Karmakar emerged as the most mentioned Indian athlete on Twitter during the 2016 Rio Olympic Games. Her fourth position at the women’s vault final on the eve of India’s 70th Independence Day set the social media platform abuzz. #DipaKarmakar was trending on Twitter all through August 15.